How Nonprofits Can Make The Best Use of Technology Changes

Big Tech Seeks To Accelerate Nonprofit Use of Generative AI

Generative AI brings the nonprofit sector exciting new opportunities to improve, innovate, and transform.?

Yet, a recent Google.org survey found that although four in five nonprofits think generative AI may be applicable to their work, nearly half said their organization is not currently using the technology. They cite a lack of tools, awareness, training, and funding as the biggest barriers to adoption. To help nonprofits make Generative AI more accessible, Google, Salesforce, and Microsoft have launched initiatives to help the nonprofit sector overcome these barriers. Read more.

5 Digital Fundraising Mistakes To Avoid

Digital fundraising and marketing are increasingly important. In fact, 63% of donors prefer to give online. But “online” isn’t just one place. There are landing pages, digital ads, social media posts, blogs, video content, SMS, and email campaigns — and a donor or prospect can come to you from any of them. The only way to know if your fundraising and marketing programs are working is to measure your performance on each channel.

It's not easy, so here are five of the most common mistakes fundraisers and marketers make as they measure — or don’t measure — their campaigns. Read Now.

Choosing the Right Marketing Tech for Your Nonprofit

If you’re shopping for marketing technology at your nonprofit,?you’re likely to feel overwhelmed by many options, all of which seem nearly identical.?

While there is a good deal of overlap, different platforms are better suited to specific situations. Use this guideline to help you select the right marketing automation platform for your needs.

Engaging Gen Z (Zoomers)

At your next board retreat, you’ll likely hear someone suggest that your nonprofit needs to do a better job connecting with the next generation of volunteers, donors, and activists.? But how? A good place to start is learning more about Generation Z (born 1997-2012). Here is a compilation of over 100 marketing statistics about this up-and-coming generation.

Influencer Marketing & Nonprofits: Next-Gen Public Relations

Public relations has always been a powerful marketing strategy for nonprofit organizations. Lacking marketing resources used by businesses, nonprofits discovered that a public relations campaign offers a low-cost way to get their message heard in more traditional media outlets like radio, TV, and newspapers. Public relations raises awareness and, because the message is delivered by a trusted news source, the nonprofit is also trusted and its message believed.

On social media, influencer marketing is really digital public relations. It is a lower-cost way to get your nonprofit’s message heard by a broader audience. It raises awareness about your cause and those it serves. It builds trust and credibility for your nonprofit. Read more.

ALERT: Don't Lose Your Website Engagement History

On July 1, 2024, Google will have fully transitioned all sites from its old analytics tool (Universal Analytics) to GA4, its new analytics tool.??

Starting in July of this year, Google will be turning off all Universal Analytics services.? To maintain access to your old data, you should download or export your data now. If this isn’t done through one of the methods provided in the Google Analytics Help Center, your data will be permanently deleted by Google and won’t be recoverable.?

Historical data is important for understanding how people have discovered your nonprofit, how engaged they are on your site, what content they read, and what content is not getting seen. All of this information is in your historical analytics data.

If you have not taken the necessary steps to capture your data, you can contact the iMission team for assistance. If you have not taken the steps to set up GA4, now is also a good time to get this done. And finally, if you find that you are not even looking at this data — at least on a monthly basis — it’s time to reach out and learn why and how. Contact us today.

Meet Us in NYC! Salesforce World Tour NYC

April 25, 2024 | New York, NY

Salesforce World Tours are a great way for you to connect with others locally, learning how to grow your team's potential and turn data insights into action with Salesforce, the world’s #1 AI CRM. Take a few minutes and meet the iMission team during the upcoming NYC April event! Just click the link below and we’ll get in touch to set up a personalized meeting with you. Make an appointment to meet Rob and the iMission Salesforce Team!