How Nike lost 27.5 billion dollars in a day, plus the power of play for adults and more
Hello?there,
Nike has been all over the news recently. Elliott Hill , their incoming CEO, has spent half his lifetime at the footwear behemoth. And the board are no doubt hoping that his long-serving experience will help clear up the mess his predecessor has left him. In this edition, we look at how it all went so spectacularly wrong for 耐克 , and how not to lose 27.5 billion dollars in a single day.?
We also dive into the power of adult play (no not that kind), with the LEGO Group 's launch of Inner Piece. There’s also a fantastic take on refillable skincare packaging and new strides in architecture - on the moon.
Enjoy!
Chief Executive Officer
The real reason behind Nike's $27.5 billion loss: A cautionary tale of growth gone wrong
Luke Brown? ?|? ?Group CEO and Founder of AFFINITY Group
John Donahue walks into the Nike boardroom and drags out a seat, his head slumps on the table. It’s midday and the office behind him is deathly silent. $27.5 billion has just been wiped off their enterprise value. This is not what his board had in mind when they set Donahue up for this day back in January 2020.?
We're officially Australia's most awarded agency at the IPA (Institute of Practitioners in Advertising) Effectiveness Awards!
Keep an eye out for the next edition of OutThink, where we’ll go in depth on our award-winning Concierge Carwash campaign. Plus, Caspar Yuill , our senior strategist, will recap all the action, insights, and goss from the IPA Effectiveness Conference in London. ?
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