How A New HP Printer Taught Me A Valuable Lesson

My trusty HP 8720 printer finally died. This required the purchase of a new printer. I looked for another HP and bought it. Simple enough. To my delight, the price of a new printer has dropped quite a bit and I had a better set of options. Turns out the devil is in the details and one of the most important details is what is HP actually selling when it comes to printers. It turns out they aren’t selling printers after all… They want to sell ink.

?

The new printer was a snap to connect and was pretty functional right out of the box. Nice color images, scanning feature is simple and it’s fully wireless from my desktop, laptop or my smartphone. How much better does it get? Turns out it can get better… A lot better in fact. I wanted a printer and I got a printer. What I didn’t bother to check is what it will cost to print a single page and that boils down to the cost of ink. At the end of the day the cost per page is 26 cents for a black and white and almost 55 cents per page for color! Nothing about this is economical. HP is selling ink! Since this is a new model, the only place to buy ink is from HP. I guess the subscription model they offer for ink should have been the giveaway.

A while back I worked with a pool builder who wanted to build pools and had no interest in selling supplies like acid and chlorine. Selling these means testing water and giving advice. Not selling these items means giving up on selling pool toys, repairs, maintenance, service, above ground hot tubs, pool tables and everything else associated with backyard living. He now sells all of these things, has 5 locations and pool building is something he shares in conjunction with another builder. It turns out that multiple small dollar sales over a number of years are more profitable than a one-time sale. This goes with video games, clothing, and almost anything else. ?????

They now have their company for sale. Since they have five stores, a database of customer names, e-mails, cell #s, buying history, a monthly printed newsletter, a weekly e-mail newsletter and a complete training manual they are finding out the people want easy and it is going to be easy for new buyer to quietly step in and make money day one. No, this didn’t happen overnight but it did happen. I told him from the start that what he sold wasn’t important… Knowing what his customer wanted to buy was however critical. Men’s Warehouse sells “#You’re going to look great”, Domino’s sells food delivered, and FEDEX sells peace of mind. If you want to figure out what you are actually selling and how to sell more of it lets talk. ?

My name is Steven Clauson.??I coach?people who want help getting where they want to be. The people I coach are typically already taking action, getting results and?ask what’s next and what actions to take?to make an even?greater impact.? They aren't afraid to ask for help. ?How can I help you? ?What actions are you taking???Those who have a plan and implement that plan lead the pack.? Planning, preparing to win and taking appropriate action means you?hear the word?"YES"?more than ever.?Only if you are one of the few willing to take action, do what's required and?play full out?are you likely to hear the word yes more often. ?People hearing the word?"YES"?are winners?on the playing field because they play full out and dominate.? For these?people?results matter.? Tired of results?less than you know you can produce???Call me at 916-230-0176 or visit?www.assaultmarketing.com