How to network without the awkwardness

Networking can be pretty daunting for job seekers, often bringing to mind awkward small talk and endless business card exchanges. But does it really have to be that way?

In this edition of the Get Hired by LinkedIn News Asia newsletter, we’ve got insights from career experts Shulin Lee and Nina Devouge to help you make networking feel more natural and comfortable. Let's dive in and transform those networking jitters into genuine connections.

Do you have a go-to strategy for networking? Share your tips in the comments. We’d love to hear from you.?

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Make a lasting impression when meeting new people

Shulin Lee: Making a lasting impression goes beyond simply trying to impress . Treat the room like your event. Approach with curiosity, ask what excites them, and offer value. Share something unexpected, like, "Did you know most great business ideas come from casual conversations like these?" Follow up with a personalised message, referencing specific discussions, and show interest in their hobbies for deeper rapport.

Leverage social media to network effectively

Nina Devouge: Authenticity is key. Share content that truly reflects your interests and engage thoughtfully with others. Consistency matters — post relevant content regularly, aligning with your professional goals. Use platforms like LinkedIn to personalise connection requests and interact meaningfully to build stronger relationships.

Common networking mistakes to avoid

Shulin Lee: Don't treat people like stepping stones. Listen first, then share your story. Networking isn’t about collecting business cards; it's about real connections. Avoid dominating conversations and don't ask for favours too soon — building trust takes time.

Tips for following up with new contacts without feeling intrusive

Nina Devouge: Following up is an art . Here are my top five tips after 17 years of experience:

• Timing: Reach out within 24-48 hours while the connection is fresh.
• Personal touch: Reference something from your conversation.
• Add value: Share a helpful resource or idea.
• Be brief and respectful: Keep messages short and clear.
• Purposeful follow-up: Ensure your message is intentional and meaningful.

Introverts can build a strong professional network too

Shulin Lee: Don’t try to network like an extrovert. Play to your strengths. Introverts are great listeners. Start small, ask open-ended questions, and focus on one-on-one connections. Prepare topics in advance to ease the pressure. It’s about being real, not loud.

How do you make networking feel more natural and authentic? Share your thoughts and tips in the comments below and/or in a post using #GetHiredAsia.

• 5 easy tips to build genuine connections : Regina Karlina , corporate talent management manager at Rodamas Group, Jakarta. Join the conversation.
• Strong personal networks don't just happen at the watercooler : Amos Lau , Business Development Associate at SIM Investment & Networking Club, Singapore. Join the conversation.
• Smile and be open : Kenneth Goh , senior client advisor at UOB, Singapore. Join the conversation.
• 3 simple strategies to network effectively : Jaslyn Ng , financial services director at Prudential Assurance Company, Singapore. Join the conversation.
• Tackling the big topic of small talk : Brenda Bence , executive leadership coach, Singapore. Join the conversation.
• Authentic connections can be made anywhere : Kellyn Tan, MSc. , product specialist oncology, cardio and diabetes at AstraZeneca, Singapore. Join the conversation.
• How to network across borders : Tan Zhan Tiam , founder at SEAmplified, Singapore. Join the conversation.

Want to learn more about how you can prepare yourself to thrive in the workplace of the future? Keep an eye out for the next edition of the Get Hired Asia newsletter in one month's time. Make sure you never miss an issue by subscribing here .

Written By: Neha Jain Kale – LinkedIn News Editor covering jobs and career development in Asia.

Editor’s Note: Some quotes were edited for length and clarity.