How to Navigate the World of App Industry Events?
You’re a mobile marketing professional? If so, you’re probably well aware of the importance of attending industry events.?
These events are great opportunities to learn, network, and connect with like-minded people.?
But before you get there, you need to plan your visit - and this can be exhausting and time-consuming. Here are some worries that bug a lot of app professionals:
To address these and many other questions, MAF (formerly myAppFree) has started producing its own event resources.?
With time, MAF established itself as a reliable source for all app & game professionals looking for event information.?
Why MAF Helps App Industry Professionals With Events
Massimo Caroli, MAF's founder and COO, elaborated on the company’s dedication to helping industry professionals with event planning:
“Since we regularly attend industry events, we noticed this gap that needed to be filled. The information about marketing and gaming events is all over the place. By doing a Google search, you can find different event lists. The problem is, most of them are outdated, messy, and unreliable.”
On top of that, he added:
“Sure, each event has its own website with accurate information, However, visiting all these websites, comparing events, and noting all the details can be exhausting. Not even the almighty ChatGPT can help with this, so you know it’s an issue.”
To solve these pain points for conference attendees, MAF started producing event-related resources that are:
MAF’s Event Resources
Whether you’re about to visit your first conference or you’re an experienced conference attendee, you’ll find something useful among MAF’s event resources.?
Let’s go over them all.?
Event Calendars
MAF has produced not one, but two event calendars - in the form of a spreadsheet and a list (article).?
Spreadsheet
The “2023 Event Calendar: Mobile Marketing & Mobile Gaming” spreadsheet is MAF’s most popular event resource.?
At the moment, the calendar consists of 50+ mobile marketing and mobile gaming events taking place in 2023.?
In it, you can find regularly updated information about:
With all this information in one convenient location, app & game professionals can easily organize their events for the year. This calendar allows them to check out all relevant industry events in a single document, compare their prices - and even grab a bargain.?
Event List
Prefer written content over spreadsheets? You can use MAF’s event calendar in the form of a list instead.?
The main thing that separates the list from the spreadsheet is that, besides general information, it also comes with event descriptions. Thanks to this, you can find out more about each event before heading to its official website.?
The list comes with another handy addition - notable dates of each month. This way, readers are made aware of all the important dates surrounding the events.?
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“Beyond the Booth” Party Guides
Whenever there is a big conference, there are also parties and side events organized by different companies.?
In a lot of cases, these events turn out to be even more useful than the main conference. At these side events, industry peers gather in a casual atmosphere, usually over some drinks and snacks.?
The problem?
Discovering these events can be challenging.
Typically, organizers announce these events on LinkedIn and other social media channels. It’s challenging to keep up with everything posted on social media, and these events are no exception. You might stumble across one or two, but there are usually 5-10 side events around every conference. When it comes to massive events like GDC San Francisco, you can even expect over 20 events.?
MAF’s COO, Massimo Caroli, is a frequent guest at these events:
“Whenever I visit a conference, I plan to attend a couple of side events. Previously, I would find out about these on LinkedIn or from my industry friends. These events are usually quite popular…so much so that, if you register a week before them, you might be late. But, ever since I rely on MAF’s Beyond the Booth Guides, I don’t have to worry about that anymore.”
To make sure no one is late for any of the parties and side events, MAF publishes these lists on its Medium profile at least 10 days before each conference begins.?
Post-Event Wrap Ups
Let’s face it - not all events are as advertised.?
You don’t want to find this out the hard way.
Therefore, before booking your tickets for an event, it is a good idea to read a review from a fellow industry peer.
Whenever someone from MAF attends an industry conference, they separate some time to note their thoughts about it. Once the event finishes, they turn these notes into honest, comprehensive event wrap-ups.?
Here’s what Alessandro Del Grano, MAF’s CCO says about this:
“At conferences, you’ll often find yourself running around and feel like you lack the time for everything you want to see and do. But, I know how important it is to share our experiences with others, so I always try to find the time to write a review.”?
Tips for Conferences
Thanks to an abundance of conference experience, MAF is also able to provide its readers with practical tips for these kinds of events.
In these guides, future event attendees can learn how to:
These tips are not meant for beginners only.
If you’ve ever been to a conference before, you might have left it with the feeling it was not worth the cost. By following MAF’s tips, you can make sure to leave every conference knowing you’ve done everything in your power to make it worthwhile.?????????????????????????
Who Can Benefit from MAF’s Event Resources?
Many leading app businesses are already using MAF’s event resources to plan conference visits.
These resources are useful for everyone in the mobile industry who attends or plans to attend industry conferences. It doesn’t matter if you are a UA manager, a game dev, a C-level executive, or something else.?
If you haven’t already checked out MAF’s event resources, now is the time to do so and find out why your industry peers are already using them.??
About the Author
MAF
MAF assists developers in transforming their apps into successful businesses and making the app economy more prosperous. The company offers an all-in-one solution to grow and monetize apps, turning advertising into a discovery.