How to Navigate the TikTok Ban as a Higher Ed Marketer
TikTok boasts over one billion monthly active users globally, making it a key platform for higher education institutions to engage with prospective students, parents, alumni, and stakeholders. One in five teens is almost constantly on TikTok, and about one-third of users use it to explore educational opportunities. The potential TikTok ban significantly impacts digital advertising strategies due to its massive user base and engagement. We're here to navigate the ban's implications on your marketing and advise on effective strategies to reach prospective students amid these developments.
[Videos] 2024 Carnegie Digital Marketing Workshop
Last month, Carnegie hosted a free day-long workshop with sessions revolving around digital marketing for higher education marketers. We're providing the seven sessions with nearly five hours of content for you and your team to watch at your own pace.?
[Video] Website Optimization: Developing and Optimizing High-Performing Program Pages
A strong online presence is crucial in higher education. Program pages are key, addressing confusion between similar programs and offering recommendations for optimization on your website. This webinar provides recommendations for developing higher-performing program pages on your institution’s website.
[Video] Optimizing Your Webpages for Google’s AI Search Generative Experience
In this recorded webinar, Carnegie’s Senior Content and SEO Specialist Kate McGowan explains how to prepare your website content for Google’s AI Overviews. Learn how to strengthen your existing website content and create new content to meet new algorithm signals as we explore new keyword research approaches, image considerations, reporting limitations, and more.
[Video] Slate Demo | Concierge
In this short Slate Demo, Strategist Nina Takacs discusses a newer Slate feature: Concierge. No matter your lifecycle in Slate, you’ll learn how to create quick, curated lookups for individual Slate records and datasets.
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[Blog] Achieving Enrollment Success: The Where, Who, and How
In addition to the immediate and profound impact on students and their families—especially those who rely on need-based aid to fund their postsecondary education—we have identified several other impacts emerging from our work with client institutions over the past nine-plus months.
[Blog] After June 1: Enrollment Challenges in the Wake of FAFSA Delays
In addition to the immediate and profound impact on students and their families—especially those who rely on need-based aid to fund their postsecondary education—we have identified several other impacts emerging from our work with client institutions over the past nine-plus months.
[Blog] Web Accessibility 101 for Higher Education
Everyone who visits your website — from prospective students, to current students, to alumni, to staff, to community members — benefits from a website that’s accessible. Yet, many institutions push accessibility to the wayside until they absolutely must take action. In this post, we cover some basic definitions, review the four web accessibility principles outlined by the W3C in their Web Content Accessibility Guidelines (WCAG), and how to get started implementing them.
[Press Release] Carnegie Announces Partnership with Unibuddy
Carnegie and Unibuddy have partnered to activate human connection in student recruitment, using the power of AI and peer-to-peer engagement to personalize the college search process and change how higher ed recruits students.
[Save the Date] Carnegie Conference 2025
The Carnegie Conference is the must-attend event for higher education marketing and enrollment professionals. Join us as we explore the critical connection between marketing strategy and recruitment.
Save the date: The 13th Annual Carnegie Conference will be held on January 15 – 16, 2025 at Disney’s Yacht + Beach Club Resort.
Registration will be available soon!