How to Navigate Sensitive Topics on Social Media
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It can be difficult to know how to approach a sensitive or heavy topic online. One that your charity or organisation directly aims to resolve. These could be things like medical issues, poverty or injustice. Especially in the current turbulent landscape of social media, and with platforms seemingly favouring more fun content like what brands such as Aldi and Innocent Drinks create.? We've put together some tips to help you approach these issues and cut through the noise.?
Tips
Know Your Goals Before you hit the post button, always ask the question ‘Why am I posting this?’, Does this align with my business aims? What do I want this post to achieve, and will it achieve these things? These questions will guide your content direction, ensure clarity and make sure the tone is earnest, not sensational.??
Consider Content Warnings
Use content warnings when necessary. Empowering your audience to engage with content on their own terms, fosters trust for your brand. By allowing them to make their own decisions you will demonstrate that you respect your customers and their boundaries.??
Keep To the Facts
In a world bursting with information, always ensure you use real stories and reliable sources and check those facts again, again and again by cross-referencing and locating the original source. Stay ethical by sticking to those facts and avoid exaggerating or embellishing for shock value or dramatic impact. By doing so, you will make your marketing more powerful and give your brand credibility.?
Take Your Marketing to the Next Level
As we prepare to welcome in 2025, now is the perfect time to reflect and take stock of what marketing activities worked well this year, what opportunities are opening up next year and if you need to realign any marketing to support business goals.??
Our downloadable workbook ‘How to Conduct a Marketing Audit’ is only ￡14.99 and it will take you through everything you need to do to carry out a successful audit that will allow you to give your marketing a boost next year.? Bursting full of tips and helpful advice, it will help bring focus and results to your marketing.??
Social Media Report
The Rise of Bluesky?
Bluesky was created by the former head of Twitter Jack Dorsey and in recent weeks has seen 1 million sign-ups a day, so it's definitely a platform to keep an eye on.? ?
New Metrics?
Facebook is now using views as its singular focus metric, to bring it more in line with Instagram which shifted to views back in August.??
URL to Video
TikTok has added a new Gen AI video feature that allows you to create TikTok-aligned videos from a product description or URL.?
We hope these tips and tools give you more confidence in your marketing for 2025!?