How National Grid and National Fuel insulated customers from rising winter heating costs.
Mower Agency | 100% Employee-Owned
A women-led and 100% employee-owned advertising, marketing, and PR agency known for Making Fierce Friends?.
As winter approaches and heating bills surge, households nationwide feel the burden of staying warm. Recognizing this challenge among their customers each year, National Grid and National Fuel developed targeted programs to address high winter heating costs. As their marketing partner, we helped launch outreach campaigns to expand bill support initiatives. For National Fuel, we focused on increasing awareness and simplifying access to winter heating assistance, while our work with National Grid highlighted energy efficiency rebates and programs for customers in downstate New York. Together, we showcased each utility’s commitment to winter heating support—reaching millions and helping families stay comfortable despite the cold.
Utility marketing is an A.R.T. form.
As utility companies promote energy efficiency, renewables and new technologies, they have to build strong customer relationships rooted in more than basic service delivery. Mower's research shows that establishing Affection, Relevance, and Trust is essential. Learn how we can help create lasting customer connections for your utility here.
Storm clouds to silver linings.
With its customers facing $85 million in heating bill arrears, National Fuel partnered with Mower to launch a campaign that addressed barriers like awareness, access and qualification misconceptions for winter heating assistance. Our efforts helped National Fuel achieve nine million digital impressions across Pennsylvania and New York, reaching the customers who needed support most. Learn more about our work here.
Heating up awareness.
In response to rising customer heating bills, National Grid launched a weatherization campaign in downstate New York to promote energy efficiency for its customers. As its marketing partner, we developed a multi-channel strategy to raise awareness of weatherization benefits and program incentives. Discover how we collected over 500 qualified leads for National Grid here.