How Namecheap Bested the Best at South by Southwest

With SXSW recently behind us, many companies are sitting in board rooms asking themselves, Why didn’t we get any traction at SXSW? Many are even wondering if the huge amount of money they spent was simply wasted.. As a mecca for tech companies, it’s the perfect place for raising awareness of a brand, but why do so many companies fail at this massive tech gathering?

Statistics for SXSW Interactive 2016

• Interactive Festival Participants: 37,660 (from 82 foreign countries)
• Interactive Festival Sessions: 1377
• Interactive Festival Speakers: 3,093
• Interactive Media in Attendance: 3,493

If you haven’t been to SXSW, let me paint a picture for you. Think of all the spam messages and telemarketing calls you get. Now give each one a physical body. Then place each one of those people in every nook and cranny inside and out of the Austin Convention Center. There are so many product pushers it is easy for attendees to get numb to the whole thing.

Here’s what we were up against:

• Established brands that come to SXSW every year, and this year was our first.
• Companies that have a big enough budget to spend their way to success, and as our name suggests, we’re cheap.
• Standing out in a crowd of people trying to stand out.

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