How my clients wrote my web page

Hi! You’re here because you’re a woman who runs a consulting business, and you want to learn how to make it more profitable, more stable, and more fulfilling. In our world, that means being able to get more of the right kind of clients into your business and get paid on your value, not your time, so you can build a business that supports your life, not the other way around.

If you’re like a lot of women consultants, you’re so good at the work you do, but the process of getting new clients feels a bit like unfamiliar territory. You’ve gotten this far with referrals or word of mouth, but you know you should be doing something more proactive (but you don’t want to be salesy). You also know that what got you here won’t get you to the next level in your business.

If that’s you, you’re in the right place.

Here you’ll learn strategies you can use to attract more of the right kinds of consulting clients and get paid more for your consulting contracts, in a way that doesn’t even feel like selling.

Along the way, you’ll discover that you aren’t “bad at sales.” (I promise.) You simply haven’t learned yet. But you can learn how, feel comfortable, and actually be good at it.

We’ll cover the three critical areas to master in order to get higher-paying consulting clients:

Attract (attracting more of the right clients and filling your client pipeline)

Guide (leading a sales process and keeping clients engaged)

Close (helping clients say yes and getting paid more than you ever thought you could).

I'm glad you're here! Let's dive in.

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Consultants, my clients wrote a page on my website.

They didn’t have to, I didn’t ask them to, and they didn’t even know they were doing it. (If you’re a client of mine, I love you, don’t worry, it’s not what it sounds like. ?? )?

But I’ve always said that if you genuinely listen to your clients, your copy writes itself, and I’ve been following my own advice with renewed vigor. I’ve been asking key questions, adopting a beginner’s mindset, and listening deeply to the answers.?

Because the issues women are having with their businesses, how they want their businesses to be, and what they want their businesses to bring to their lives… that’s all different today than it was even a few months ago.

The result of all of this listening is the new Academy page, which is taken straight from the words my clients have shared in their conversations with me. So in a sense, my clients wrote this page.

Check out the new page here (pay special attention to the first section, the “get out of your head” section, the “all the decisions” section, and the “what you’re capable of” area.)

You can use this strategy, too, in your business.?

Because if you ask the right questions and really hear what your clients are saying, then you start to understand their situation, problems, and what they’re looking for in their own words.?

And your clients’ words will always be more powerful than your marketing copy.

(Taking lots of notes helps, too.)

Want to know the super-high tech system I’ve been using? ???

It goes like this:

1. Ask great discovery questions
2. Take notes in a Google Doc
3. When you hear something that really authentically captures a thought or feeling, highlight it
4. At the end of the call, go back and copy all the text you highlighted
5. Put it into a Google Doc where you capture great messaging

So when I rewrote the new Academy page, it took me about an hour instead of taking weeks.

As you read over the new page, I’d love to know - is there a part that resonates with you? Write back and let me know!

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As a quick side note, the key to this strategy isn’t just listening and highlighting; it’s asking the right discovery questions that uncover the value your clients are looking for.?

I share that with my clients in The Comfortable Sales Conversation System??. So if you’d like a copy, write back to this email with “Conversation” in the first line, and I’ll get you the download link.

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To your success,

Leah

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Hi! I'm Leah Neaderthal. I'm a sales coach for women consultants and the founder of Smart Gets Paid.

When I left my corporate career and started my first consulting business, I learned three things very quickly:

1- It’s 1000x harder to sell your own stuff than to sell someone else’s.

2- Marketing is not selling.

3- I had no idea how to sell.

I needed clients, but I didn’t know how to actually get them, and I was terrified of coming off like a used car salesman. It made me doubt whether I was even cut out to run a business.

So I taught myself how to get new clients in a way that feels authentic, allows me to be myself, and that works, consistently. I now teach these techniques to others. Because I know it’s possible to learn how to land clients, and actually feel comfortable doing it, once you know how.

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Whenever you’re ready to start landing higher-paying clients, here are three ways I can help you.

1. Listen to the Smart Gets Paid Podcast

You’ll hear me chat with my actual clients as we tackle their biggest challenges in getting new clients, and you’ll learn sales strategies you can use today in your own business. It's the only podcast that can help you land higher-paying clients in your B2B consulting business. Listen on Apple Podcasts or your favorite podcast platform.

2. Get your copy of the One-Page Sales Strategy

If you’re looking for a clear, easy-to-follow sales strategy for your B2B consulting business, get your copy of the One-Page Sales Strategy, and create a customized, focused strategy for your business, today: onepagesalesstrategy.com

3. Land higher-paying consulting clients with help from my team and me.?

Learn the proven, step-by-step system women like you are using to start landing the clients they really want, get more Yes’s, and get paid dramatically more for every contract, with help every step of the way. Send me a message here on LinkedIn with "Clients" in the first line and I’ll get you the details.