How my client hit 30k month in her business, got featured in the media, and attracted 5-figure sales because of PR in a few weeks!! ??
Taru Tammikallio
Founder & CEO @ Influential Entrepreneur | Get your brand consistently featured in the media to boost visibility and accelerate sales growth | PR | Media Coverage | Communications Strategy | Marketing
In this article, I’m going to share with you how my client hit 30k month in her business, got featured in the media and attracted 5 I figure sales because of PR in a few weeks!! ???
This client is in a consulting business and we started working together because she wanted to get recognition as an expert in her field and position themselves as the premium option. And she certainly did! ??
We started our work together with a workshop, where we evaluated her current brand and business, went through her goals, and mapped out a roadmap to get there. We also clarified her story, ideal client, and messaging to make sure those are on point when she will become more visible, so we can make sure that the visibility will also turn to sales now and in the long run.?
We also crafted a personalized PR Strategy for her, crafted noteworthy story ideas, and turned those into enticing media pitches. ?
And then, it was time to contact the journalists with those pitches. And because we did the groundwork properly and strategically, she got featured immediately in the media and got 10k sales via just one interview (this helped her hit her biggest month so far!!). After that, she has got featured in multiple media outlets and got new leads and clients via media. ??
This client also booked a gig as a guest writer in online media (that reaches her target audience) + she also ranked Google's first page with relevant keywords in her niche.