How Multi-Platform Marketing Can Grow Your Business

You’ve heard the expression “Don’t put all your eggs in one basket!”

And someone probably once told you to “Do one thing and do it really well.”

Where does that leave us when it comes to marketing online?

Is being on LinkedIn enough? Should you be maximising your visibility by being on other platforms? And if so, how many, which ones?!

The last thing I want to do is confuse you, but we’ve got to ask all the questions before we can come up with a simple solution to solve them all. Which is what we’re doing here!

Creating a multi-platform marketing strategy, simply put, means allowing your business to exist and be visible on various platforms, by having consistently active profiles or accounts, on these platforms.

At least once a year, the major social media platforms will give us an absolute fright with algorithms changes and shut downs.

It’s generally in these moments that we tend to realise we should probably not have put off starting that email list, or creating that other account.

But for most people, it sounds like a lot of extra work, in an already busy schedule. Which is why it’s very often added to the to-do list and lost in procrastination.

So what are the benefits of multi-platform marketing?

• More visibility often means more opportunity for potential new leads to find you
• You get to flex a range of skills to potential clients especially if you’re a marketer, content creator, copywriter or virtual assistant yourself
• You always have a back up plan and know that if one platform goes down, it doesn’t take your entire earning potential with it.?

What platforms are really hot for Virtual Assistants and Done-For-You Service Providers right now?

• All the major social media platforms?provide opportunities to connect with, market and sell to a variety of audiences: Instagram,?Facebook,?Linkedin,?Twitter,?Pinterest and?Tik Tok are all widely used.
• YouTube: Starting a Youtube channel is a popular way to connect with current and new audiences through longer form video content.?
• A blog:?If you enjoy writing, specifically long form content, starting a blog is a tool that will allow you to indulge a passion and skill as well as have far reaching audience potential.
• A podcast: A great way to share content, insight and generate collaborations and new businesses opportunities in your industry.

How to pick which platforms to market on:

• I teach my clients the rule of THREE. Pick 3 platforms that complement your skillset and complement one another so that content repurposing becomes easy.

For example, if you’re a writer your best bet might be Instagram, Facebook and LinkedIn.

If you love video content, your best bet might be Youtube, Tik Tok and Instagram.

• In picking your top three, pay attention to your target demographic and pick platforms that you know your ideal clients will be regularly on.

For example, an older demographic of clients will probably not be on Instagram and may instead be on LinkedIn and Facebook.

A Gen Y and Z audience will most likely be on Tik Tok.

• Consider the skills you want to practice and work on. Part of growth is pushing your comfort zones and learning new skills through actually doing.

As the saying goes, “work smarter, not harder”!

Being on multiple platforms and creating content doesn’t have to feel overwhelming.

Here’s how to get started:

1. Audit your current situation. What are you doing day to day that is clearly not working? What is working but isn’t quite there yet? What is working really well and doesn’t need to change?
2. Brainstorm a new plan of action. Sit down and prompt yourself with questions on your goals, your skills and what you’re looking to lean into in order to expand.
3. From your plan, identify the things that you already know how to do and can begin to action immediately, and the things that you don’t know how to do and need to learn.
4. Then start making moves.

Now is not the time to shy away from taking action and being uncomfortable.

Making decisions about growth?is?uncomfortable but leaning into what is going to feel right for you, and putting the steps in motion to create the long-term future that you desire, is key.

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>> https://vanillavadz.com/game-plan/