How Much Would You Pay for Direct Connectivity to a Customer?

In today’s digital world, it’s not just about reaching more people—it’s about connecting with them in real-time and in a meaningful way. But how much is it worth?

The Challenge with Traditional Marketing

Traditional marketing is failing. Businesses spend billions on mass campaigns, yet most customers feel disconnected. Forrester reports that while 74% of companies claim to be customer-obsessed, only 15% of consumers agree . No wonder Gartner predicts that by 2025, 80% of businesses will move to hyper-personalization .

Real-Time, Relevant Engagement

Imagine a marketplace where every second of interaction is valuable. Consumers become active participants, engaging on their terms and earning rewards for their time. Accenture found that 91% of consumers prefer brands with relevant recommendations(OX WhitePaper).

The Value of Direct Connectivity

The cost of acquiring a new customer has jumped 50% in five years, yet loyalty is still hard to achieve . OX lets businesses connect directly with interested consumers, making every interaction count.

Trust is the New Currency

With OX, consumers control their data, deciding when and how it’s used. This transparency is crucial—85% of consumers won’t engage with a company if they have data privacy concerns . OX’s token-based economy builds trust and shares value fairly.

The Bottom Line

How much would you pay for direct, meaningful engagement with your customers? In today’s market, you can’t afford to ignore it — where every second counts and every interaction is valuable. The future of business is here

Footnotes:

1.???????? Forrester Report on Customer Obsession, 2021.

2.???????? Gartner, "Predicts 2021: CRM Sales Technology," 2021.

3.???????? Accenture, "Personalization Pulse Check," 2018.

4.???????? HubSpot, "Customer Acquisition Cost: Benchmarks & Trends," 2020.

5.???????? PwC, "Consumer Intelligence Series: Protect.me," 2017.

?