How much are we shopping via smart speakers?

The promise and ongoing development of smart speakers as dedicated voice-activated personal assistants is captivating. The growth in smart speaker ownership is as good a sign as any of the vast utility of voice technology, particularly of the voice assistants that power these smart devices.

As a result, one of the major “side effects” we are witnessing is the shift numerous companies are undertaking to best positioning themselves to leverage the power of voice, particularly in the voice-activated purchasing. After all, there’s a significant difference to overcome here: in-store experiences rely on first impressions to drive long-lasting relationship, as opposed to this new way of shopping where the USP is not visible.

Smart speaker shopping is slowly breaking into mainstream but for all the buzz it creates, there’s one question that remains inevitable: how much are people actually buying through these devices? That's exactly what we at Trinity Audio set to find out this time. The results show voice commerce is yet to fully take off but there’s a lot of opportunity. So far, it seems smart speakers are increasingly taking on the role of shopping assistant in various shopping requirements.

Those are some of the main takeaways from our research. You’ll wide a wide range of information, from the types of items purchased to gender and shopping preferences compiled from various sources, take a look at how voice commerce is faring these days. Check it out:

https://trinityaudio.ai/how-much-are-we-shopping-via-smart-speakers/