How much to spend on Amazon PPC [Guide]?

Contrary to popular assumption, creating creative, strategic advertisements is not the only requirement for lucrative PPC campaigns. It also involves creating and sticking to a budget.

A brand's advertising budget details every dollar it plans to invest in its Amazon marketing initiatives (Sponsored Ads mainly). Small brand owners and new sellers who wish to keep costs as low as possible but lack experience creating marketing budgets must decide on a budget in advance.

Even if there isn't one magic number that applies to all brands, we will address the most frequent queries to assist each brand in determining the ideal amount to spend on advertising.

How much money should be allocated to each kind of advertisement?

The issue is how to divide up the budget across the many ad types. When it comes to budget allocation, three ad types—Sponsored Products, Sponsored Brands, and Sponsored Display—are not regarded equally.

It may be challenging for you to keep your ACOS successful if you place a lot of emphasis on sponsored brands and sponsored displays. Although both advertisements have their benefits, they are not nearly as successful. We recommend using 70% of your ad budget for Sponsored Products, 20% for Sponsored Brands, and 10% for Sponsored Display ads.

When it comes to SEO on Amazon, it’s all about making sure your products get discovered, are relevant to customers, and most importantly, sell.?Similar to Google, ranking high is extremely important on Amazon.