How Much Should I Spend on Paid Advertising?

The decision to invest in advertising through social media is not that simple; there are many social platforms, and each has its own pros and cons for businesses of all sizes depending on your industry, goals, and budget.

Paid advertising offers a range of benefits that can significantly impact your business. Firstly, paid online ads offer a game-changing edge by letting you reach a precise audience. Think Google Ads, Facebook Ads, and Instagram Ads — they let you pinpoint demographics, interests, behavior, and location. This laser-focused approach guarantees your message lands in the hands of those most likely to love your products.

With paid online ads, your brand claims its rightful place in the spotlight, forging connections that last. The power of paid display ads for brand awareness is evident as they showcase your products or services in a visually captivating manner, leaving a lasting impression on your target audience.

When reviewing the different social media channels that you would like to promote on, keep the following questions in mind:

• Where is your target audience?
• What are the goals or objectives of your advertising?
• What is your budget?

Knowing the answers to those questions will help you understand which channel will be the best avenue for you to experience better results. While platform choice is important, understanding that the work you do at the forefront of each campaign will set your ads up for success.

Paid advertising brings a remarkable advantage: the ability to measure your return on investment (ROI) with precision. This means you can track exactly how much revenue your ad spending generates, making it a data-driven goldmine for businesses. With detailed analytics tools, you’ll see the impact of every rupee invested in real time. From clicks to conversions, you’ll gain insights into what’s working and what’s not, allowing you to refine your strategies on the go. This measurable ROI takes the guesswork out of marketing — no more wondering if your efforts are paying off. Instead, you’ll have solid figures at your fingertips, guiding your decisions and ensuring your resources are channeled where they count the most. Even in the realm of online display ads, this advantage remains potent, as you can precisely assess the clicks, views, and engagement each ad generates.

So…. How Much Should I Spend on Paid Advertising?

Ideally, at LEAST 10–15% of a company’s budget should go into marketing, advertisements, and SEO. This tends to be an average across a range of industries but some predominantly online businesses will actually spend significantly more!

Below is a chart detailing an average of how much each industry contributes to overall ad spend:

As you can see, there is a big difference between the budget most consumer industries have and the marketing output of other sectors.

That’s because business-to-consumer (B2C) sales have to grab the attention of every individual they want to sell to, plus, do it well enough that thousands will see their ads and eventually buy their products.

In contrast, industries focused on business-to-business (B2B) sales only have to convince department heads and KPI (key people of influence) that they’re worth working with a smaller and more niche target audience.

Ready to Drive Targeted Paid Advertising to Your Website?

Now that you have these tactics in your toolbox, you should be able to put together a simple strategy for getting more people to your site. Remember, though, that this isn’t a one-off exercise, nor do you have to try everything at once or use only one tactic at a time.

Try something. See if it works. If it fails, stick at it a little longer but bring something else into your roster. Most importantly, make sure the technical aspects of your site are running smoothly — if you need targeted audience, for example, we’ve got plans to suit any budget!

You can target users based on their demographics, psycho-graphics, geo-location, online behavior, type of device, and operating system. Re-targeting marketing options and weather-dependent offers are available as well. Web Targeted Traffic has partnerships with numerous big ad networks like Smaato, InMobi, AdColony to grant you access to even more publishers. Its attractive features are omnichannel advertising and AI-powered optimization.

Just like with most internet marketing services, there are right ways and wrong ways to do things. If the traffic is junk, and if you can’t choose how long your traffic campaign will be, specify an exact number of visitors, and target your visitors location and interests, then what’s the point in buying traffic at all? We give our customers the best targeting options and flexibility, which sets us apart in this industry.