"How much should I spend on acquiring a new client? What marketing and sales costs/efforts determine my overall client acquisition cost (CAC)?"

Question from a subscriber: "How much should I spend on acquiring a new client? What marketing and sales costs/efforts determine my overall client acquisition cost (CAC)?"

Look at it by time, not by hard dollar cost.

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Take these actions TODAY:

• Cost to get the lead should equate to about 1-2 hours of your time. That is probably about $350 to $600 for most of you.
• Cost to close the lead is not a hard dollar cost. This is where it gets expensive, because it typically takes 4-6 hours of your and/or your team's time to close a lead.
• Looking at it this way allows you to evaluate the quality of your marketing time. If it is taking you more time than this, your marketing is expensive and there is something wrong.
• Evaluate all aspects of your marketing process to figure out what is least effective. Generating the lead, getting the first meeting after they express interest, getting the second meeting, closing the deal. Analyze all these and figure out where you are losing money.

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Remember money is abundant but the supply of time is fixed and once you lose a minute or your time, you can never get it back.

Yeah?

Yaaaaah.

BOOM - there you go, today's marketing tip for ya!

-Sara G

P.S. In case you are curious about the experience of working with me, here is what somebody said below.

WORK WITH ME

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-Sara G

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