HOW MUCH MARKETING DO YOU NEED TO DO?
Monika Jansen
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Monika Jansen
Kick-Ass Copywriter | Content Marketing Strategist | Unique Content That Generates Leads + Sales
Earlier this summer, I was talking to a client about his marketing efforts versus results. The conversation quickly became about how much marketing he actually needs to do. I finally said to him, “You know, you might not need to do any marketing.”
Here’s how to figure out how much marketing is right for your business.
https://jansencomm.com/marketing/how-much-marketing/
Commercial Storytelling Photographer for Mission Driven Brands & Organizations | Founder of Custom Stock: Branded Photo Library Creation | rebeccadrobis.com @rebeccadrobisphoto
2 年Great wisdom as always Monika Jansen!!
Kicking founders out of their ops and doubling their profit | COO + Project Manager for powerful performance engines | Author of Eureka Results | MBA
2 年This is really helpful! Something I've realized, too, is that I have to make sure to include calls to action with the outreach I do. I spent a lot of time hoping I could just show up places and that people will want to work with me. It happens sometimes, but I know there has to be a balance between that more relational process and actually making offers to people.
Team Builder | Change Catalyst | Speaker | Facilitator | Game Enthusiast | Humanist | Tap Dancer
2 年Monika this is such a helpful article! I just added it to my Pocket collection of useful marketing resources. Thank you for sharing your wisdom!
Sales Coach teaching small business owners how to sell their expertise as their REAL selves. Author. Displaced Canadian.
2 年This process sounds familiar . . . ! But I like how you've put it into the context of marketing. I've pared back what I do marketing wise, precisely because I knew some of the things I used to do weren't working (ahem, Facebook). I'm always feeling like I'm not doing enough and I think you've just given me permission to be ok with that as long as I'm meeting my goals. Thanks!
Bookkeeper for Small Businesses
2 年This is great advice. How many times do we hear we have to be doing some magic step for marketing?