How Much For A Heel Pain Consultation?

How much for a Heel pain consultation??

Pricing made practical..

Would you advise a patient with a 6-month history of heel pain to try a 5km run after your first treatment? Unlikely, right? Getting great clinical outcomes is about doing the right things in the right order to achieve the patient's goals.

The same is true for growing your practice.

Something practice owners often agonize over is raising their prices. September can be a great time to do this, so if you've been umming and ahhing about a price rise, this email could be perfectly timed for you.

One of the biggest mistakes clinics make when preparing for a price rise is what they base the increase on. For example, a lot of practice owners will base their prices on:

• Local competitors
• Habit (e.g., "I always raise by ￡1 per year.")

Let’s do the right things in the right order when conducting a price review:

Step 1: Review Your Operating Costs

Operating costs include essentials to keep the clinic doors open: utility bills, software, transaction fees, disposables, and professional services (like your accountant).?Determine how much they have gone up since your last rise.

Why? Because you want your fee rise to result in an actual rise in your take-home money. When I do this exercise with my clients, many realise that their ￡2 price rise doesn’t even cover the increase in their operating costs, so in real terms, their planned price rise is actually a pay cut ??

Step 2: Determine What Fee Rise Will Actually Result in a Pay Rise ??

Decide what fee rise will genuinely result in a net pay increase, considering the rise in your operating costs.

Step 3: Just Do It ??

Resist the temptation to check your local competitor's rates. Remember, their operating costs aren’t the same as yours, not to mention differences in treatment length, experience level, treatment approach—you aren’t comparing like for like.

Remember the "habit" of raising prices by the same increment at regular intervals needs to be reviewed in the context of you and your practice and how much it costs to keep the doors open.

Hope that helps.

PS Whenever you are ready, here are 3 ways I can help you get more patients, get more time back for yourself and increase your practice profits:

1. Check out our resources and workshops: Free Stuff
2. Join my no-nonsense Facebook group: Join the Facebook group
3. Join Practice Growth Accelerator, a leading business and marketing program for health professionals: Find out more

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