How Much Email Marketing Is Too Much?

Finding the right balance for your email marketing can hard. If you send too many emails to people on your email list, you come across as spammy and unprofessional. But if you barely send any emails, you can easily get forgotten about or buried beneath all the other emails in the world.

So how many emails is just the right amount? As usual, it’s a simple question with a complicated answer.

Learn About Your Customers

Every business we take on as a client is unique, which means their customers are unique too. If every business has a unique customer base, it’s impossible to make a catch-all rule for email marketing frequency that works for every business.

Even though a business’s customers will be similar demographically, that doesn’t mean they’re not unique in their personalities too.

Think of this:

How do you interact with your emails? Do you browse the titles and only open certain ones? Are you meticulous in your email opening and open everything? Are you unafraid to unsubscribe from email lists if they don’t immediately interest you? Or do you continue to stay signed up for multiple newsletters despite n reading them?

The way everybody looks at their emails is different. So while your business may cater to cat-lovers and your subscribers will all love cats, that doesn’t mean you’ll be able to build a strategy that works for all of them.

Your Email Marketing Can’t Please Everybody

Basically what I’m saying is, in this case, you can’t please everybody! Some subscribers would love to receive an email from you every single day. Others will go into a rage if you send more than one email a week.

So what are you going to do?

First, stop thinking about perfection. You know you can’t make everybody happy. So now you just have to focus on making most of your subscribers happy. But how can you figure out what makes them happy?

Read the full blog post here: https://ow.ly/HQMj30hYKDL

Thoughts? Please comment below.