How much does a subscriber from targeted advertising cost?
Right to the point. Subscriber price is effected by 6 parameters:
?? Alcove
?? Audience Segment
?? Brand recognition
?? Advertisement
?? Get in the audience
?? Content
?
Some of the parameters we can control, but some we can't.
??Alcove. It is clear that a subscriber in a batting niche will cost on average less than a subscriber in a non-mobile. If you work in a niche with a high check, the subscriber will also cost more.
For example, you can navigate 0.5-1$ in beauty. In real estate from $3 and above. Can these figures be lower or higher? Yes. Because there are other parameters.
?? Audience Segment. Beauty and real estate, like other alcoves, are different in terms of the audience segment. It is conditional: economy, medium, and premium.?
Logically, the price of a subscriber will change depending on the segment. However, it is possible to attract "premium" subscribers cheaper than in the economy segment. The following parameters directly affect this.?
?? Brand recognition. An unknown craftsman launches the brand of handicraft with a high check. At the same time, a famous designer launches the production of handmade jewelry. Also with a high check.
In the first case, other things being equal, the subscriber will be more expensive than in the second. Brand/company/personality recognition plays a big role. But this parameter can also be equalized if an unknown master makes fire content and gets to his audience.
?? Get in the audience. Does your product/service have an audience at all? And what are you better than your competitors? Will you have a beating unit economy? All these questions, of course, need to be answered even before launch. Of course, we will write about it too.?
So here we are. "Everyone needs our product" - complete nonsense. The more carefully you work with your audience, the better the results will be. The stupidest thing to do is to try to steal the product for those who do not need it. This is where the key point in the formation of subscriber value begins.
You will have to test a large number of hypotheses when setting up targeted advertising.
?? Advertisement. Everything here is simple. Besides testing classrooms, you have to test a lot of advertisements. USP, picture, text, emoji - all this will affect the conversion and the cost of the subscriber.
?? Content. You are in the audience, the ads are working, there is good traffic, but no subscriptions. What is it? It's about the content.
Give the person a reason why they want to return to your account. Do you sell handmade bracelets? Just do not make a stupid price showcase out of your installation. Show the production (if it's not a fucking express), turn on streaming, take pictures on the camera, not on the brick, and dilute it all with a sauce called "fan".
One more time. A person should want to return to your account.
Focus on those parameters that you can influence. Work on content, audiences, and ads. This mixture will determine the cost of the subscriber.
Stay tuned, as they say.