How Much Does OOH Cost?

How Much Does OOH Cost?

It's a question we've all been asked...

"How much does OOH cost?"

And inevitably, the reply comes - it all depends.

Because it does, on a range of factors:

  1. What are your goals?
  2. What else are you doing?
  3. Have you ever done this before?
  4. What's your creative strategy?
  5. Is this even right for you, right now?

This list certainly not even scratching the surface.

But what if there was a quick reference guide?

What if it was searchable?

And what if you could just get a copy or bookmark it for yourself?

Well, "what if?" happens to be one of my favorite questions to ask, so I guess you could consider this to be an answer to the above:

https://tryadscout.com/how-much-does-ooh-advertising-cost-by-market/

Want to be a part of the open-source effort to democratize access to OOH advertising? Send me a DM.

Ken Rochat

President at Big Sky Media

1 年

Great questions to ask all customers. Thanks!

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EDWARD ANDRASCIK Sr.

Helping Retailers Drive Business Growth with On-site Advertising | On-site Outdoor Media | Proprietary Portable Billboard System| Outdoor Events | Empowering Service Disabled Veterans

1 年

Great Points Tim!?? But More Importantly, Great Questions For Those Newcomers To Outdoor Advertising Trying To Allocate their Ad And Marketing $’s More Efficiently! Like Real-Estate, Location Location Location, Will Dictate The Value And Pricing Of Your Ad Campaign. As Usual, The ‘Outsider’Gives You The ‘Insider’ Scoop For Your Outdoor News And Updates! Tim Rowe #OutdoorAdSuccess

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