How much do you really know?

A little knowledge is dangerous.

Last night I brought my dog to the vet. He had a small lump on the back of his neck. I did some research over the net, talked to some friends, and read some articles on how it could be a skin problem, or cancer, or that he may need an operation. While driving him to the vet, all kinds of thoughts crossed my mind. What would be the diagnosis? What would be the treatment? Will he make it?

At the clinic, the vet felt the lump and smiled and said, “Oh it’s nothing.” He said it was a reaction to the shots he got 2 weeks before and it’s perfectly normal. The lump would disappear by up to 90% over the next few weeks.

So I stressed a whole lot about........nothing

What about your customers. When they have problem to solve, they also resort to their experience, talking to peers, and researching the internet. And based on gathered information, many make up their minds and decide their course of action. That’s why, sometimes customers already have a budget in mind even before talking to you.

How do your solutions “look like” on the internet?

Do your prospective clients have access to the right information? Are they talking to your customers? Do they have the chance to speak with a real expert?

More importantly, are you reaching out and talking to your prospects?

If not, they may already have made up their minds. Because a little knowledge is dangerous.