How Much Do SEO Packages Cost [and What Do They Include?]

So, you’ve researched SEO timelines and the benefits they can offer your business. Now comes the most critical question that’s been weighing on your mind—how much do SEO packages cost in 2024, and what do they include??

Every agency carries its own prices, so we’re here to lay down the costs you’ll get with Big Leap’s team. Let’s get started.?

Search Engine Optimization Package Costs: Pricing Models

Things to Keep in Mind

Before we get into the numbers, we want to set a few things straight:?

• We can’t sell a simple pre-packaged product at a fixed price. We must have many discussions with the client to determine a service package and final cost. Then, we customize each successful marketing strategy to your needs and goals.?
• You get what you pay for. Because of the time and work required to progress, the less you pay, the longer it will take to move the needle. Consider this—a study by Backlinko discovered a strong correlation between higher spending and higher client satisfaction. Clients spending above a minimum amount are more likely to be satisfied than those who pay less than the minimum.?

Still, we can estimate what to expect based on our partnerships with former and current clients.?

Two Main Types of Pricing Models

1. Project-Based

This model is best for businesses needing temporary or specific types of help. Examples include writing an email series campaign or creating a large batch of location pages.?

Costs depend on the project’s scope and range from $5,000 to $50,000.?

2. Monthly Retainers or Packages

Monthly retainers are for clients looking for a long-term partnership rather than a one-time project. This model works best for those who want to outsource their SEO or seek a go-to partner for their digital marketing needs.?

Retainers entail contracts that include various monthly services (more details on this next). The exact services to include comes down to:?

• Your needs or pain points
• Your short- and long-term goals?

Retainer costs range from $5,000 to $50,000 per month. A good price benchmark for movement and positive results is around $5,000 to $6,000 monthly.?

To ensure you’re moving in the right direction, check to see if you’ve established the proper budget.?

Monthly SEO Services Included in Packages

Here’s what you can expect from our team during the first few months:

MONTH 1

We dedicate the first month to analyzing your site pages and performance to establish a firm foundation for data-driven decisions and a unique campaign strategy.

• Seed keyword research
• Competitive keyword gap analysis
• Enterprise website audit?
• Web content audit
• Advanced analytics audit
• Google E-A-T audit
• Rank tracking/setup

MONTH 2 & BEYOND

Month two is when we dive into more campaign elements directly tied to your goals. These elements may include but are not limited to:?

• Site audit implementation/support
• Competitive backlink audit
• Parameters & deadweight audit
• Reattribution monitoring setup
• Call-to-action audit
• Blog content optimization
• Web content optimization
• Guest blog post outreach
• Brand mention/promotional outreach
• Monthly reporting

Again, as objectives are unique across clients, your SEO checklist may include different or additional items. For example, if your business wants to bolster its local search presence, there may be additional local SEO pricing that includes services such as:?

• Google My Business audit and setup
• Apple Maps audit and setup

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