How to move your product from “me-too” to “me-only”

Is your brand seen by customers or prospects as quiet or loud? Raw or refined? Monochrome or colourful? Hi-tech or homemade? Or some point in between all these?

Can you see how, as a business leader, if you are clear on these traits (they are called “brand attributes”), it becomes easy to create a brand that is different and set apart from your competitors??

Once you have mapped these traits out, you can then define the personality of your brand and express it through your logo; your website; your offline and online adverts, and even your social media posts - in fact, in everything that you do to communicate your product to your customers.?

That’s part of how you transform your product from a replaceable commodity to a differentiated, world-class brand.

Wish you nothing but success and profit,

Shingirayi