How to Be More Engaging with Easy-to-Understand Data

Communication Tip: In Business Development presentations, help prospects grasp data.

For example, use round numbers. ??

If your engineering research shows 4.23 lumens, say "just over 4 lumens."

Of course, you have the exact information.

??Still, people appreciate simplicity so they can easily digest numbers.??

Round up or down as necessary so you don't confuse your prospects and audience.

Clarity is a beautiful thing. ??

Expending mental energy is a distraction.

Keep their attention and break the specifics down when asked.