How to monetize IP online
Avi Gandhi
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EXCERPT - (6 min read) How The Skorys family built their very own universe of characters and monetized their IP through merch, books, and more. Featuring Shopify, IG Broadcast, and Notion.
The Skorys
It feels almost on that border of fantasy and reality - like, wait, is this really happening to this family?
Tylor Skory , Gabriella Skory , Cole Skory , and Eden Skory are creating worlds on YouTube.?
Their “Skorys Universe” of characters are rich IP that they’ve monetized through merchandise, books, and more.
Let’s get into it!
Excerpt
The universe the Skorys have created over the years is rich, growing, and primarily accessible via their YouTube channel, which drives 80% of their revenue.?
YouTube is the biggest revenue source - that's where our most engaged fans are.
Instagram, TikTok, etc. are access points to that world, helping potential fans discover the stories and characters, and eventually pushing them to YouTube.?
As such, these platforms don’t generate a ton of revenue for The Skorys.
It would be hard for somebody who didn't necessarily know us to hop over to our shop if they weren't already fully integrated into what we call “The Skorys Universe.”?
YouTube is where new viewers get hooked on “The Skorys Universe”, and eventually want to listen to their music, read their books, buy their merchandise, etc.
It’s a funnel!
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Creator | Social Media Marketing | Gaming - Tech - Comedy | 800k-YT | 50 Million+ Views/month | FB’s largest gaming creator in Canada | ????????
8 个月Youtube is ??
Love the flexing around these newsletter features on LinkedIns algo Avi. It feels like the right time to be creating lots in them and appreciate your early leadership on it all! Thumbnail collection is great too ??????
The Mayor of Influencer Marketing | Moving the creator economy forward for Brands, Talent, Media and VCs through connecting the industry together
8 个月great breakdown Avi. We worked with them a few years ago and our team had a seamless experience with them. Glad to hear how well they are doing!
Founder @ Coaches who Close
8 个月That second stat… wooo! Avi Gandhi