How mobile app leverage your restaurant/cafe?
Jessica Jackson
Chief Customer Officer at Ptolemay || Client services and app development: a match made in tech heaven || Senior Couch Potato :)
Reach your audience and keep them engaged.?Implementing technology in your restaurant business allows you to get into the customer’s pocket literally. Keeping the loyalty program directly in smartphones allows customers to get best offers easily and share them with their friends. As we know, word-of-mouth marketing is the most reliable and trustworthy channel in any business. Just create the promotions, people would love to share.
Know your audience.?Adding more personal info during registration allows you to discover users tastes and preferences and create custom offers that will only increase brand loyalty. Moreover by gathering and analyzing that info you can alter your menu, understand what dishes are popular and which ones should be replaced, etc.?
Optimize booking and delivery process.?When you have all the order information on your screen, there are no chances to make a mistake in the name, address or the order itself. Forget about the bad connection or indistinct accent, both clients and employees benefit from online booking and ordering.
Perform better inventory and goods control.?If you consider?developing a POS system?for your restaurant or cafe then you will be in charge of all crucial processes. Point of sale systems (especially mobile or cloud based) can work on any device and they help to manage marketing, employees and customers. It is a holistic system able to help your business grow significantly. Check out or?article dedicated to POS?to discover more details and understand why POS is a must-have tool.
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Conclusion
The power of online presence is undeniable. When most of your competitors focus on their websites, go ahead and think about the mobile app or?PWA?for your restaurant.?Growing restaurant business is not only about attracting new visitors but also about retaining the existing customers. The marketing duo of a website and mobile app is the way to boosting your positions and increasing the interest to your place.
So if you still have any doubts whether your restaurant needs an app, you ‘d better take a look at such successful giants as Domino’s pizza, Starbucks, and many more. They have lots of loyal customers who use their apps daily and who to some extent shape their business. Mobile app is a must-have tool for any successful company which is aimed to grow and expand its customer base.
Ready to discuss your mobille app? Visit our website and book a discovery call with us!