How MMA Initiatives Will Help Grow Your Business

Organizations today face unprecedented challenges that require creative thinking, new partnerships, and a plan that’s mapped with various modern marketing tools.

The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo, encouraging marketers to think beyond and arm themselves with the requisite knowledge and resources to adapt to the ever-changing ecosystem.

Each of our initiatives, events/reports is a culmination of a lot of member/industry inputs and research which aim to help create awareness and facilitate advocacy and adoption amongst marketers.

MMA India’s initiatives that you should look forward to:

• The Essential Guide to Voice & Audio Marketing: We recently launched Audio Playbook is a must-have for all marketers to upscale their audio advertising strategies. Get a ton of expert insights on interacting with audio-engaged listeners and leveraging audio marketing strategies for higher sales. This playbook aims to serve as a toolkit for marketers to interact with their audio-based audience and get best-in-class practices to develop a successful audio advertising campaign.

View the webinar.

Download the playbook.

• ONDC Exclusive: Digital Commerce Dialogues: Decoding ONDC for the marketing industry! Our first event of 2023 was focused on ONDC - an initiative by the Indian government to transform digital commerce in India.

Our experts disseminated insights on how pioneering marketers can benefit from such breakthroughs & adopt relevant stacks to drive business growth as we understand what it takes to be a part of the ONDC ecosystem.?

Let us know your perspective on ONDC in the comments below.

View the album now.

• IMPACT India 2023: Witness the future of marketing excellence at one of the biggest marketing events of the year! MMA India aims to help marketers lead the imperative for marketing change in ways that enable future breakthroughs while optimizing current activities. IMPACT India is one such initiative that MMA hosts across markets bringing the ecosystem of publishers, agencies, marketers, and tech enablers under one roof to accelerate modern marketing practices, and discuss and learn upcoming trends and challenges in modern marketing.

Save the dates:?

18 May 2023 | Mumbai

1 June 2023 | Delhi

Share your views in the comments below on what topics you’d like to see covered at IMPACT India 2023.

• Our latest toolkits to build winning marketing strategies: get your hands on our latest reports to get expert insights on building cohesive data strategies. Gain expert knowledge on using first-party data, leveraging data for measurement and targeting, utilizing data for offering personalized experiences, understanding key trends amongst the marketing community on consumer data strategy & more.?

Download the ‘Data Protection & personalization in a privacy-first world’ report.

Download the ‘Leveraging consumer data for marketing 2022 - An MMA & EY initiative’ report.?

• Council Speaks: Our council of experts has conducted in-depth research to understand key trends that will shape the marketing industry in 2023. Their thoughts have been published in the form of two articles:

1. Decoding ad engagements across different TV platforms by Prabhvir Sahmey, Senior Director, India & South East Asia, Samsung Ads?
2. Trends that will shape omnichannel marketing in 2023 by Aditya Swaminathan, Associate Vice President, Paytm Ads??

Take a look at the articles to get your hands on actionable tools that will help drive business growth and increase ROI.

• SMARTIES APAC Winners: Groundbreaking innovations, ingenious campaigns, creativity at its best! The SMARTIES APAC event celebrated the best of the best in modern marketing. Get a sneak peek into the campaigns that showcased true innovation & ability to #ShapeTheFuture of modern marketing.

View the winners.

• POSSIBLE: Join us at POSSIBLE to hear from the most brilliant minds in marketing and be a part of the modern marketing revolution. Get key insights on data & analytics, consumer centricity & experience, brand building & advertising, and more.

Register now.

These events and reports can help you gain invaluable knowledge of the marketing ecosystem that you can leverage to build winning marketing strategies.

So, if you're looking to stay ahead of the curve in the marketing industry, attending marketing events is a must!

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