How MLOs are Unlocking their Next Wave of Deals with the ‘Listing-Driven’ Playbook
Ever feel like you’ve tried every trick in the book to bring in fresh mortgage or real estate leads—only to come up short? In a recent chat with Marc Brown, we covered a strategy that flips the usual approach on its head: marketing other people’s listings on social media to open doors for your own pipeline.
Why This Works
?? Shared Wins: Agents crave exposure. By promoting their listings, you instantly become a partner—not just another vendor chasing leads.
?? High-Intent Audience: Posting properties in Facebook Marketplace or real estate groups puts you in front of motivated buyers and investors actively searching.
?? Investor Magnet: Showcasing fix-and-flip or multifamily opportunities brings in repeat investor clients who may close 3-4 loans a year.
The Simplified How-To
The Real "A-Ha" Moment
?? Eliminate Cold Calls No more awkward first introductions—your value does the talking.
? Fast-Track Referrals Agents are thrilled when you bring them potential buyers—referrals soon follow.
?? Boost Buyer Trust Leads see you as proactive and helpful, not just another lender.
Ready for a Pipeline Game-Changer?
If you’re done running on the marketing treadmill and want a proven way to:
Let’s connect. I’ll walk you through how to master listing-driven lead gen—no advanced tech required. Book your free call below and watch your pipeline transform!