How Mixing Traditional and Digital Marketing Can Boost Your Holiday Sales
Peter Roesler
the SEO Godfather with 23+ years in marketing. Author of Balls Out Marketing... no limits, no excuses, just relentless growth through marketing mastery! You're either 1st or last!
New research shows how using digital marketing with TV ads makes campaigns better.
Many consumers are already thinking about the holidays. Smart business owners should also be gearing up for holiday marketing campaigns. Business owners may feel torn between using digital marketing and traditional marketing, but these are not mutually exclusive forms of marketing. New research shows that utilizing internet marketing with traditional tactics like TV marketing increase the effectiveness of the overall campaign.
One way internet marketing can help increase the effectiveness of TV ad campaigns is by keeping people to stick around during the commercial. Market Track recently released a ‘Media Usage Survey’ which found that more than half of Internet users in the U.S. do not fast-forward through ad breaks, leave the room or switch channels.