How To Mitigate Risks Based On Social Media Analysis and Management?
Monali Sharma
Event Manager, Spokesperson @ AI for India Org | Master's in Mass Communication
Social media can be a risky business. You don't want to say the wrong thing on Twitter or offend your customers on Facebook. It's impossible to know what will happen when you post something online, but fear not -- with these tips, you'll be able to learn how to mitigate your risks in no time!
#1) Keep up with sites that are popular in different parts of the world-this way you'll have more of an understanding of local customs and preferences so it will be easier for you avoid making mistakes when communicating with audiences abroad.
#2) Create a list of people who review your content, so if something goes wrong they can help sort it out before it gets worse.
#3) Be sure to take advantage of the commenting features' features when blogging about your business. Use comments, for example, so staff can offer advice or advice in a pinch.
#4) Create a plan in the case you have to respond to a comment in a different way than you planned originally.
#5) Check out competitor websites and how they handle social media-you might want to use them as inspiration for your own approach to social media. But make sure you're not directly copying any plans they've had.
#6) Stay up to date on new features. For example, Facebook recently introduced a new feature that will let you use hashtags.
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#7) Make sure your employees always act professionally because they represent your brand. If everyone uses social media sites, encourage them to use their real names.
#8) Avoid posting anything that isn't safe for work or might offend others--you don't want negative attention on your company that you can't control.
#9) Advertise frequently-posting frequently at first will help you gain followers faster and then you can use those followers to help advertise your brand to others online who are not yet following you.
#10) You can use social media sites to send out newsletters or alerts to your customer base and to offer coupons and discounts. To do this, you need a newsletter sign up form and social media accounts set up on all of the major platforms.
#11) Set up your business on LinkedIn, Facebook, Google+, Twitter and YouTube accounts for free or at a minimal cost-you can then upload videos that are relevant to your business plus the sites are completely free. Social media is often used for marketing purposes, but keep in mind that both customers are valuable!
#12) Power users will witness the valuable information you post online far more than others since they're likely looking for what you have to say.