How Miss Excel danced her way to $100K...in a day! ??
Jay Clouse
Founder of Creator Science — helping creators get uncommon results. Studying others, running experiments, and sharing it all with 60,000+ readers!
This week we're headed back to the weird and wonderful world of TikTok. And if you've been paying attention to the world of TikTok and the popular creators on it, chances are you've heard of today's guest: Miss Excel aka Kat Norton.
From just seeing Kat dance on TikTok while talking about Microsoft Excel, I knew she was high energy. But I totally underestimated just how high energy.
Not only is she a high-energy person, but she thinks a LOT about what it means to infuse your content with energy...and she does it in a really compelling way.
Kat went from thinking about building a side project in March 2020 to having a million-dollar business less than two years later.
Don't see the embed? Watch the interview here
That is an insane pace from ideation to not only execution, but HUGE success.
A big part of Kat's success is virality...her videos get shared and seen a LOT on both Instagram and TikTok. And for Kat, virality isn't luck – it's something she fully believes she can influence.
We talk about that in this episode and more. Including how she developed nine technical Excel courses in less than a year.
Now, as sensational as all of those statistics are, there is ONE important detail Kat mentions in the introduction of this episode that you need to know...
Kat was teaching Excel (for fun) to other employees of her employer for more than four years. That's a lot of earned insight that was developed and honed before she turned it into social media content and public-facing courses.
So don't beat yourself up if you aren't on this pace. Few of us are. Odds are, you're generating the insight now that will serve you tomorrow.
I hope you enjoy the full episode! Send me a note or comment on YouTube to let me know what you think.
And if you'd rather check out the audio-only podcast, listen on Spotify below or choose your favorite player here.
How would your successor run your business?
Inside The Lab this week, Cat Mulvihill shared a question that hit me like a ton of bricks.
Here's what she said:
"I was recently reminded of a technique the former CEO of Intel (Andy Grove) would use for making business decisions: "If I were replaced tomorrow, what would my successor do?" I believe this one question can illuminate so much about your business since it gives you some distance and perspective that's not always easy to find when you are "in it" day-to-day. It's similar to when you know you are about to get feedback from a coach or peer about your business (or website, or YouTube channel, or social media, etc). Suddenly you look at your business through the eyes of an outsider."
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This is such a useful exercise.
It's so common that even when we are skilled at something, we find ourselves helping others to do that thing and forgetting to apply that same skillset and lens to ourselves.
"The cobbler's children have no shoes."
We're so close to our own work that sometimes we refuse to see (or at least refuse to act on) the obvious improvements right in front of us.
So I made a list.
What would my successor do if they were suddenly in charge of my creator business?
Keep reading to see my list and walk through the exercise for yourself
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About Jay Clouse
Hey, I'm Jay! I'm the founder of?Creator Science ?and the host of?Creative Elements , a narrative-interview podcast exploring how today’s top creators make a living with their art and creativity.
I previously led the Community Experience team for Pat Flynn and Smart Passive Income, designing their paid membership community and cohort-based course programs.
This makes me want to learn more about Excel just for fun without a project for it. And, your smiles kept getting bigger throughout the interview, great job!
Helping motion designers to build a successful business and career to give them freedom to do the things they love.
2 年Great thumbnail Jay! Need to up my game
Helping World Class Thought Leaders Change The World | YouTube Podcast Strategist | Partnered With Evan Carmichael
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awesome story
Microsoft MVP | Founder of Miss Excel | Follow for Excel Tips!
2 年Loved chatting with you in this episode ??