HOW TO MINIMIZE THE LEAD CONVERSION GAP

Thought you might be interested in the article and thought I’d share a few points with you here. I’ve found some relevant information here so if I find more, I’ll be sure to pass it on.

Since the dawn of time, there’s been a disconnect between the marketing and sales industries. So if that’s the case, how can we (as business owners) minimize the gap between leads and conversions?

The Lead Conversion Gap is the result of?misalignment?between marketing and sales teams.

It’s the difference between the number of leads that a company generates and the number that they’re able to successfully convert into paying customers.

Here are a number of ways to close the Lead Conversion Gap.

Marketing Failures to Generate Leads

Marketing failures are commonplace. Many businesses find themselves struggling to generate leads, despite investing in marketing campaigns.

Often, this is because businesses don’t properly understand their buyers and what motivates them. As a result, they fail to create effective marketing messages that resonates with their target audience.

How Time Consuming Nurturing Is

Nurturing is the process of developing a?bond?or?relationship?with a prospect over time in order to convert them into a customer.

However, this can be a very time-consuming process, and if it’s not done correctly, it can often take?weeks?or even?months?to turn a lead into a paying customer.

Speed to the Lead

One of the biggest factors that contributes to the Lead Conversion Gap is the speed at which businesses follow up with leads. This is can also be referred to as the?path to purchase.

Check out the full article here ...

If you're looking to scale your business, join our 10-day lead challenge where we'll show you the exact 3-phase growth strategy every expert coach and consultant needs.

Want in? Click here for more details.