How Mid-Lifers Are Rewriting the Rules of Success: The Secret to Creating Impactful Businesses After 40

I am officially calling myself a mid-lifer.

If you’re in your 40s or 50s and feel like it’s time to elevate your career or business, you’re not alone. Some of the most powerful and inspiring leaders I’ve worked with have embraced this stage of life as the?perfect?opportunity to reinvent themselves and create their greatest impact yet.

For me, this is personal. As someone who’s made the leap from global PR success to becoming a personal branding expert, I know firsthand how transformative mid-life can be. You’ve accumulated years of wisdom, made mistakes, celebrated wins, and now you’re ready to lead clearly and purposefully.

I've used my knowledge to business coach over 20 mid-life leaders who have become Top LinkedIn Voices, many now see 48% open rates on their LinkedIn newsletters. Mid-life wisdom clearly creates the magic...

Let me share a few personal stories that might resonate with you:

1. From PR Success to Personal Branding Expert – A Reinvention:

As many of you know, I spent years building a successful PR career and a global agency with impact. After working with Drew Barrymore for her Flower Beauty launch in Australia, I realized that my real calling was to help others find and amplify their own voices. I was fortunate enough to share my story in Forbes USA, where I explained how my PR background taught me the value of storytelling and strategy in business. It’s never too late to pivot.

2. The Power of Purposeful Networking – The Coffee Date Strategy:

One of the most effective tools I use to help mid-lifers expand their influence is through intentional networking. In CEO Magazine, I shared how my 3 Coffee Dates a Week Strategy has become the backbone of my business. It's simple, yet profound:

• One coffee date with someone you already know
• One with a potential partner or collaborator
• One outside your comfort zone, to stretch your boundaries

This approach has allowed me to form deep, authentic connections and I’ve watched it do the same for the global leaders I coach.

3. Launching Powerful Steps – Empowering Women to Lead:

I always say that the most impactful thing we can do is give back and create a space where others can thrive. That’s why I launched Powerful Steps, a community dedicated to helping women build powerful brands and become impactful leaders. Featured in Forbes USA (earned not pay to play), I shared how this mission has allowed me to work with incredible women who are changing the world, from entrepreneurs to corporate leaders. Seeing them break barriers, build businesses, and step into their power is one of the most rewarding experiences of my career.

4. Turning Setbacks into Comebacks – The Mid-Life Advantage:

The beauty of mid-life is that you have the clarity and perspective to see setbacks as opportunities. I shared my own story of overcoming struggles and reinvigorating my career in Forbes USA, and I’m here to tell you—mid-life can be the best time to create change. It’s the stage where we can turn challenges into powerful comebacks.

5. Collaborating with Global Leaders – Building Connections with Purpose:

Another highlight of my career has been my incredible partnerships and collaborations with global leaders. From hosting exclusive events with incredible women like Shelley Zallis, to speaking with entrepreneurs who are changing industries, every connection is anchored to shared purpose and vision for impact. These partnerships have expanded my reach and opened doors for mid-lifers looking to collaborate globally. When surrounded by like-minded individuals who share your passion for creating positive change, magic happens.

Statistics that will inspire you:

Did you know that 43% of new businesses are started by women aged 40-60? Even more inspiring is that women entrepreneurs in this age group are?1.8 times more likely?to experience significant business growth than younger entrepreneurs. Mid-lifers aren’t just making an impact - they’re driving sustainable success, often outpacing their younger counterparts in financial performance and longevity.

To all the mid-lifers out there - whether you’re in business, transitioning to something new, or simply seeking to make a difference in the world - you are in the prime of your life. This is your moment to step into your power, connect with purpose-driven individuals, and confidently lead.

I’m here to help you every step of the way, because when we come together, there’s nothing we can’t achieve laong the highway of life - together!

With love and purpose,

Tory xox

Join us at our next event with Shelly Zalis in Sydney by booking your seat here