How Microsoft Has Leveraged Xbox Kinect's Technology Into Brilliant New Business Areas

I’ve been amazed each time I discover a new, innovative Microsoft Kinect application for Windows gesture, voice and movement sensing technology.  The areas are as diverse as healthcare, education, retail and business-to-business product demos. What Microsoft has done with Xbox Kinect beyond video games highlights two important aspects of new product innovation I think more firms should engage in:

• Cross-pollination of ideas and technology from one industry into another
• “Open Innovation” through tool-enabling development kits that allow brilliant minds around the globe and in different industries to come up with new uses for great technologies

Here are 10 relatively new Xbox Kinect product and service applications:

1) Demonstrations of Boeing 737 airplanes for airline purchasing departments. Through gestures that interact with video demos, viewers can expand the screen image to reveal in more detail, engines and wheelbases.

2) Showcasing the interior of Nissan’s Pathfinder crossover SUV at Nissan’s auto show exhibition booth. Work was done by digital marketing agency Critical Mass and interactive experience developer IdentityMine.

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