How the Metaverse may transform the Travel & Tourism Industry
Kabir Khanna
Chief Marketing Officer | Console & Mobile Gaming Leader | User Acquisition & Growth Specialist | Digital Marketing Strategist
What IS Metaverse?
Metaverse is a place where you can go to and see different worlds. You can explore these worlds, and find new friends. There is a lot to do in Metaverse, and it is constantly expanding. You can also create your own world, and invite others to come and explore it with you. The possibilities are endless in Metaverse.?
How Metaverse will Transform the travel & tourism industry
The travel and tourism industry has been growing rapidly in recent years. In order to keep up with the trend, businesses in this industry need to find new and innovative ways to improve their services. Metaverse is one of those new technologies that have the potential to revolutionize the travel and tourism industry.
People could go for virtual holidays in the Metaverse by using virtual reality technology to explore different virtual worlds. They could visit virtual beaches, mountains, and other scenic locations, or explore different cultures and lifestyles. Alternatively, they could visit themed worlds that feature interesting architecture, landscapes, or attractions.?
To see an exotic location, one can either physically go or if that turns out to be very expensive, Travel operators could offer a total virtual immersive experience of the holiday destination at maybe one-third the cost of the real thing. This offers a much more realistic and personal connection with the destination than the current second-best, 360-degree video. Imagine being able to choose your seat on the beach and even the weather!
Another difference in Metaverse, from the current virtuality experiences of places, is that , you could holiday with your friends or family, that may be physically far from you, but could be present and engage with you in the Metaverse when you decide to go together for the Holiday. This would work by you both having an avatar in the Metaverse, which you could use to meet up with each other, and then holiday together in a simulated environment. This may be more immersive than just video-calling each other, as it would provide a shared simulated environment to explore. How cool is that :-)
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So when is this going to start happening? Here are some examples of the Hotel, Travel and tourism industries starting to experiment with Metaverse
Some case studies of Metaverse being used in the travel and tourism industry include:
1. The Marriott hotel chain is using Metaverse to provide guests with virtual tours of their hotels, as well as to allow guests to book and pay for rooms directly from within the Metaverse platform.
2. A travel agency named Travolution is using Metaverse to allow customers to book and pay for trips online, as well as to view images and videos of destinations.
3. The Beijing Tourism Board is using Metaverse to provide tourists with information about attractions in Beijing, as well as to allow them to book guided tours.
Signing Off. See you in the Metaverse :-)
Building Affordable Healthcare | 15+ Years of Digital and International Business Experience | Apollo Hospitals | Medanta-The Medicity | Nanavati Max Hospitals | INDIA
2 年Many have thought of making this within this year.