How The Meta Auction Works & Shifting Online Shopping Habits
Online shoppers are shifting habits in the face of inflation
Nearly two-thirds of respondents said they had changed behaviors as a result of higher prices, according to a recent survey.
Meta adds custom offers to Instagram ad CTAs
Meta's new feature allows advertisers to showcase offer details like discounts directly on Instagram ad call-to-action buttons.
Meta unveils Event Coverage stats for advertisers
Meta introduces statistics for Conversions API users, allowing advertisers to view and compare browser and server event data.
Meta Auction Dynamics: How to Beat The Competition
Discover practical tips and in-depth insights on driving more conversions by understanding the inputs Meta uses to deliver the right ads to the right users.