How Meltem ?akmak is redefining AI-Driven brand growth?

When it comes to the world of brand marketing and entrepreneurship, Meltem ?akmak stands as a visionary leader, seamlessly integrating creativity and technology. As the founder and CEO of Melting Point, she helps brands with data-driven strategies, helping them facilitate their growth journeys with precision and innovation.

She is the founder and CEO of Melting Point, where she assists brands with data-driven approaches to enable their growth journeys with precision and innovation.

With more than eight years of marketing experience and three years as an entrepreneur, ?akmak has been a game-changer in corporate businesses and startups. In 2022, she started integrating artificial intelligence and consumer insights into her strategies, allowing brands to make better decisions.

Melting Point, under her leadership, has led the creation of no-code software solutions that improve business operations, making processes more efficient for maximum output.

Her business journey started with an exchange program in Economics at the University of Exeter, covering courses such as Financial Markets, Decisions, and Economic Growth.

She then assumed a key role as a Product Manager at Bayer in Istanbul, overseeing a mobile loyalty app, reaching over 500,000 downloads through strategic partnerships.

By maximizing user experience and streamlining branding campaigns, she generated a 60% boost in sign-ups.

Looking ahead, Melting Point is set to launch an AI-powered, no-code customer acquisition and email automation system in 2025. With access to 38 million unique data points, the platform will offer businesses actionable consumer insights to drive strategic growth.

Trends defining sales in 2025

Through her Future Growth Matrix, ?akmak identifies three key trends shaping sales strategies:

1. Predictive Sales Optimization

AI-powered analytics will refine sales forecasting, helping businesses identify high-value leads while reducing customer acquisition costs.

2. Real-Time Consumer Insights

Companies will increasingly leverage real-time data to deliver personalized offers, enhancing customer engagement.

3. AI-Driven Sales Automation

Automation tools will handle repetitive tasks, allowing sales teams to focus on closing deals and strengthening relationships.

Beyond business, ?akmak is a staunch advocate for women entrepreneurs. As a member of the Arya Investment Platform, she actively supports women-led startups, fostering mentorship and investment opportunities. She also contributes to the New Silk Road Forum, facilitating cross-border business collaborations.

Through innovation and advocacy, Meltem ?akmak continues to redefine the future of brand growth, proving that the intersection of AI, consumer insights, and strategy is where success thrives.