How the Media may affect Public Officials Personal & Professional lives _______________________________________________

The media performs its duties in informing the public about what is happening worldwide, as well as covering the Public Services in the way personnel convey them. It could be an accurate or fantastical portrayal. For example, the detailed description may be based on public officials' experience or performance and how they carry out their obligations.

On the other hand, a fictionalized portrayal is often a TV drama or series that focuses on entertainment to attract more viewers, even if it is not anchored in the real-life experience of many public servants. Both of these tactics could be portrayed favorably or poorly. As a result, it is vital to understand that not everything we hear in the media is entirely factual!

?Background

As a result of the latest social software platforms, people's interactions have changed considerably. That’s why the Internet has also changed the face of recruitment. Because social media has become a potent tool, recruitment and news are the modern vehicles for involvement in a market that appears to be moving at a breakneck pace.

?The media channel permits a diverse spectrum of spontaneous, formal, informal, scholarly, and unscholarly creations to develop. It enables students and other organizations with similar interests to collaborate on initiatives outside the classroom. It promotes creativity and collaboration with various commentators on topics such as education, economics, politics, race, health, and relationships.

?Description of the presented issue

Members of the public sector display courage, self-sacrifice, care, and discipline daily. Because of today's "bad news is good news" culture, this can go unnoticed.

?The Public Sector's Image

The media can influence how people perceive government services. The public's image of the government may change depending on how the media depicts it. There have been numerous instances where the media has portrayed the public sector positively and negatively. Their portrayal has been utilized to present the media in a favorable or unfavorable light.

?The media depicts government services in a variety of ways. Sometimes, they are honest with their obligations, but it is not repeated action. For example, coverage might be fair, as in police interceptors, or imaginary, as in “Casualty” or “The Bill.”

?The themes that reappear in positive images include bravery, courage, valor, victory, decisiveness, and supporting others in a community, danger, or disaster zone. These examples of compelling imagery evoke pleasant ideas and responses, increasing people's support for public services and the objectives that they seek. But unfortunately, the government also wants it because, without it, they are constrained in their acts and, eventually, unable to function.

?Following are some instances that display how media affects Public Services and how it influences the ordinary person's opinions.

?Bravery and self-sacrifice

The death of the British military in Afghanistan and firefighters like Rob Miller, who perished in 2002 while searching for trapped victims, are pictures of the bravery of Public Services. PC While David Rathband was on duty, Raoul Moat shot him is an example that gets public sympathy and attention in a positive way.

?A 2015 story in the Daily Express about a soldier who was awarded the Victoria Cross for his actions in Afghanistan is one excellent example of how the media portrays public services. When the US Marine Officer in charge of the joint UK/US operation was injured in 2013 by an enemy insurgent, a Lance Corporal from the Parachute Regiment was targeted. The Lance Corporal "sprinted into a hail of gunfire" to provide first assistance to the US Marine Officer, completely disregarding his safety. Palmer, Richard (2015)

?He visited after delivering first aid to obtain two machine guns from enemy troops "under fire." While operating the machine guns, he "engaged the enemy, urging his compatriots to take the fight to the Taliban." His story portrays this soldier's actions as heroic and unfathomable as if he "single-handedly turned the course of the conflict." This article paints a positive picture of the British Army, which will impact how the public perceives this soldier's and the British Army's efforts in Afghanistan.

?Another positive example of how the media portrays the public sector is how the Greater Manchester Fire Service responded to flooding during the 2015 floods.

?What are the ramifications of negative public perception?

Positive and negative images both feature recurring motifs, although they are distinct. Negative images contain themes such as failing/failure, lack of discipline, harshness, mischarges of justice, contempt for the public, letting criminals go, or allowing a crime to be committed.

?The media portrays public services in various ways, some of which may be seen unfavorably by the general public due to the issues listed below.

?Search operations against the Black or Asians

Negative perceptions of public services affect service delivery. For example, the stop and search procedure is now strictly enforced due to the significant number of black and Asian young males. Such things also impact the recruitment of ethnic minorities, who believe they would be discriminated against in the public sector.

?Brutality

The media portrays incidents involving the public sector as though they were committed with extreme force. Moreover, their allegations are sometimes unpaid, damaging public trust in police. According to the independent panel report, the Hillsborough disaster was an example of this, with West Midlands Police investigating the handling of the disaster by South Yorkshire Police. The latter orchestrated a cover-up, falsified documents, and blamed innocent supporters for the tragedy.

?Brutality is described as the severe and ineffective handling of a situation. The media routinely exposes events in which public services use violence against citizens. In most of these cases, the police force used excessive force.

Racism

The media has long accused the government of racism, citing episodes such as the Brixton riots in the 1980s, the stopping and searching of black teenagers in the 1990s, and the under-recruitment of ethnic minority officers. However, it takes Stephen Lawrence's death to bring the matter to political and public attention.

?Criminal and illegal activity within the Military

The media is eager to uncover and prosecute criminal and illegal activity within the military. Unfortunately, corruption is often committed by someone in a position of trust, and it almost always involves the police. Numerous examples and incidents in public services demonstrated bias and an inappropriate or discriminatory response to someone of a different race. Yet, the media never neglect it since the public should be aware of this behavior.

?Lacking discipline in Public Services

If public officials blindly obey orders, the media may portray them as lacking discipline and judgment. The public sector is trained to follow orders from higher-ranking authorities, whether they fail or succeed.

?The hidden intentions against such portrayal of the Media

However, the media, which is not loyal to the services and is more concerned with a good story and making money, is indifferent about the damage it may cause to the services or individuals within and will gladly relay unflattering images of public services to the public. It might also lead to a dislike for the services and their presence. Therefore, public services use public relations teams to educate service workers on the importance of public relations in allowing them to operate.

?There may also be photographs of people working in the community, attaining or improving things; this type of subject is considerably more common when images of disaster relief are displayed to those in need. The public supports the services they take or general support for their policy. Instead of liberating the service, it limits the actions that they can take, and the service must act as if they are walking on eggshells.

?Treatment Strategy

The media's primary purpose is to create exciting stories and articles so that the public will want to buy their newspaper to profit. So, how do they keep their stories interesting? They can do this in two ways:

●??????? ?depict the public sector as heroic and describe their contributions,

●??????? portray the public sector poorly and solely address what it did wrong.

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They might do this by polling the public and basing their stories on how the public feels about a particular situation. Accounts that are argumentative, humorous, or sensational make the news.

?First case study is a cognitive-behavioral approach.

Scotland Yard was embroiled in a racist incident on March 30, 2012, when a black man used his cellphone to record police officers yelling at him and telling him, "The problem with you is you will always be a nigger."

?The video depicts a recording of an incident made by one of the men and the abuse the police officers inflicted on the individuals. What was said was unacceptable and constitutes discrimination and police violence, but we must consider how the media portrayed this and the public's perception of government services. The incident alone will throw a terrible light on public services, but how the Guardian newspaper conveyed the story was arrogant. They received reports from police abuse victims, a director of the Newham Monitoring Project, and victims' attorneys.

?If public impressions of government services deteriorate, they will lose respect. Having firsthand reports of events will help the media tell the story they want to present. The proof backs up the media's narrative and allows the media to persuade the public to trust the news. It is tough to sympathize with the police officers in this case study because the evidence is substantial. Still, the question is if the story would be different if there were no video of the occurrence or if the victims were ethnic minorities. The media does not report on specific topics and preserves people's privacy.

?Humanistic approach in the second case study

"Abolish ICE" has been a rallying cry of this year's protest movements. The US Immigration and Customs Enforcement considers the villain in news stories against immigrants who are doing the following duties;

●??????? ?Work

●??????? ?Raise families

●??????? ?Pay taxes but are still dragged from their homes

●??????? ?Shackled in front of their children

●??????? ?Return to countries they no longer consider home.

?But who is driving these measures, and what are their basic policies?

?This series delves into the state of immigration in the United States, utilizing unique access to ICE operations. By embedding ICE agents with undocumented families, the filmmakers capture riveting representations of immigrants and the agents. The video investigates both sides - the repercussions of living an unlawful life and the consequences of "just performing my job."

?Only negative and controversial news can be considered news. Negative and derogatory stories about government services and institutions dominate the news. The positive parts are never as prominent as the negative ones. According to the case study, The Sun spends nearly 30% of its daily space on crime topics. This case study highlights the time and effort invested in portraying the public sector.

?Conclusions and Implications

So, using the examples I've presented above, it's tough to assume that the media positively portrays public services, yet, public services are highlighted in the media in other ways. For example, public health and educational efforts such as drink driving, Crimewatch, and press conferences can cast a positive perspective on government services.

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From my perspective, this is a fantastic opportunity for the public sector to shine by informing the public about what they are doing to prevent drunk driving deaths and accidents. There are no negative connotations associated with public services.

?Further Studies

Whether the media paints positive or destructive images of public services, it influences public perception by the story or information about a story or incident, the public reacts if the story involves police brutality. However, if the reports or information help the public, such as with drink-drive campaigns, the public's perception will be positive. To sum up, additional research should be conducted to describe the study's limitations in the future.