How To Measure the Success of Your Content

If you’re adding content up to your site or socials – how do you know your content is hitting all the right metrics? Surely you can’t “build it and they will come” – you need to keep score if you want to win the game.

Measuring the success of content created by either yourself or a SEO copywriter can be done in a variety of ways. Tracking website visits can be a great way to assess the success of your content strategy, since it gives you an idea of how many people are interacting with your content and visiting your page. You should also analyse user engagement metrics such as the time on page and bounce rate to determine whether visitors are reading through all, or just some of your content. Typical tools used are Google Analytics and Google Search Console.

Time on page tells you how long users spend on each individual page they visit before moving onto another one, while bounce rate measures how often someone leaves after viewing only one page without clicking any links or taking further action.

A low time-on-page metric may indicate that visitors find the content uninteresting or irrelevant, while a high bounce rate suggests there’s something wrong with either the design or quality of your pages - or your page doesn't contain the information people are looking for.

You can also measure success by assessing your social media engagement.

Engagement is counted by looking at the amount of shares and likes a piece receives, to gain insight into which audiences are engaging with it and where it's being shared most. This data can help inform future campaigns and ensure that every piece published resonates well with readers across multiple platforms.

To gauge the success of content created by yourself or pro copywriters, it is important to look at various key performance indicators (KPIs). This includes click-through rates for ads placed alongside pieces, lead generation from forms embedded within articles, conversions generated from calls-to-action, customer reviews left about products mentioned in posts and any brand mentions picked up online. All these metrics can provide valuable insights into whether readers have found value in what has been written and inform future campaigns accordingly.

By regularly tracking these key performance indicators, businesses can gain insight into what works best for their target audience so you can adjust strategies and get maximum return on investment from your content strategy efforts over time.

To get your own great content, contact me at I Sell Words!