How to measure the success of the demand generation campaign
How to measure the success of the demand generation campaign
To know if your demand generation strategy is working, you need to be able to measure the amount of impact your strategies are making. Measuring demand can be tricky, especially if you don’t know what to look for. There are a few ways to set expectations accurately and analyze the results of your demand generation campaigns.
Define KPIs.
Before you can accurately measure your efforts, you need to know what to look for. To track the success of your efforts, first, you need to define your target key performance indicators. The KPIs you choose should always align with your overall business or?marketing goals.
A few KPIs that may apply to your campaigns are:
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This way, you can connect the dots between your demand generation efforts and actual business growth. Once you’ve determined which KPIs are relevant to your business goals, you can map them across your customer journey. This will help you understand which areas are giving you the highest return on your investment.
Track data over time.
Understanding what your leads respond to most will help you shift your demand strategy to attract higher-quality leads from more reliable sources. Examine your conversion rates and how they relate to your strategies. Look for a correlation between those rates and whom you are targeting. You can use?testing best practices?to isolate individual changes in your strategy and review the results.
If you’re using a social media management platform like Sprout to post on social media, you can use our analytics to see how your data changes over time. Use this information to identify patterns in the data you’re seeing. You can learn a lot from how your users interact with your brand and surmise what they want to see more of.
Conclusion
So much of your demand generation depends on how well you create and distribute content to your target audience. The success of your demand generation campaign relies on how well you can engage your audience on various channels. As you move them through the stages of the funnel, they become warmer and more ready to buy for a more in-depth look at how to set up a social media funnel that complements your demand gen strategy. With a funnel in place, you’ll see which demand generation marketing strategies you can incorporate into each phase.