How to Measure SEO Impact on Sales
Usman Gani
He's a Lead Vending Machine" | Marketing Head @Qfounder | click FOLLOW to save hours of Marketing and Branding Research | ??Generated 5000+ Leads With Organic Content Marketing.
Measuring the impact of SEO on sales is crucial for understanding the effectiveness of your strategy and making informed decisions. Here’s how to accurately gauge SEO’s contribution to your sales.
Track Organic Traffic
Use Google Analytics to monitor your website’s organic traffic. An increase in organic traffic indicates that your SEO efforts are driving more visitors to your site.
Analyze Conversion Rates
Track the conversion rates of your organic traffic. This metric shows how many visitors are completing desired actions, such as making a purchase or filling out a contact form.
Monitor Keyword Rankings
Keep an eye on your keyword rankings using tools like SEMrush or Ahrefs. Higher rankings for targeted keywords generally lead to increased traffic and sales.
Evaluate Revenue from Organic Traffic
Set up e-commerce tracking in Google Analytics to attribute revenue to organic traffic. This provides a clear picture of how much revenue is being generated through your SEO efforts.
Use Attribution Models
Implement attribution models to understand the role of SEO in the customer journey. Multi-channel attribution models can show how SEO interacts with other marketing channels to drive sales.