How To Measure The ROI Of Your Marketing Efforts

The heyday era of direct marketing, cash sales, and traditional advertising might not have been as glamorous as made out to be in TV shows like AMC’s Mad Men.

However, it was a time when marketing teams could use straightforward metrics like increased revenue and physical written orders to track a campaign’s success or failure.

Basically, their bottom line was something they still had to work to get…but the methodology was straightforward, universally agreed upon, and easy to replicate.

To continue reading, click the link below: