How to measure ROI in Social Media?

Entrusting your marketing efforts to the power of social media platforms is the most thoughtful strategy in 2022, whether you’re a start-up or a corporation.

The power of social media stands in:

• Expanding your brand awareness.
• Building closer relationships with your customers.
• Sharing expertise and connecting with like-minded people.
• Reaching new audiences regardless of your business location.
• Getting inspired and educating yourself with the latest updates.
• Advertising products or services 24/7 and selling them worldwide.?

Read more about The Power of Social Media Platforms

" without a benchmark, how do you know if something works?"         

Checking social media numbers is a challenge for marketers; some say the ROI of social media cannot be calculated as it is very difficult to calculate because there are too many inputs and variables or too much focus on statistics.

If you have doubts about social media, it might seem like a waste of time.

Why get into a seemingly impossible situation?

And without a benchmark, how do you know if something works?

How can you track progress and collect or win positive metrics?

How can one bring up the concept of business on social media?

Advertisers are not sure how to calculate the ROI of a social media platform..        

How to calculate ROI if it not always easy!??

Although social media marketing has emerged and matured as a business process, there are still some common myths and misconceptions about social media as a marketing tool.

And still provoke dissatisfaction among those who enter social media with nightly expectations and amazing results in a short time.

The fact is that social media marketing takes time.

ROI is measured in terms of increase in digital presence, building a community growth, a connection, and trust.

Here are 4 key questions to ask when measuring your social media ROI:

• What are some beginning goals I should set up?
• How can I leverage the social media metrics I capture to grow my business?
• What are the best freemium analytics tools to tally social media impact? MOZ Analytics?(free for 30 days).
• What are the most important metrics to keep an eye on?

Follow me @janani.g for more interesting articles on breaking the myth of #marketing #socialmedia..

What questions do you have about social media ROI? Which methods do you use to track things? I’d love to hear your thoughts in the comments.