How To Measure The Effectiveness Of Your Marketing Strategy

No matter how good you are in your zone of genius, without a mapped out Marketing Strategy, it’s difficult to grow your business.

Some businesses, regardless of their investment and efforts, fail to take off or achieve their long term business goals, because of marketing. It’s more than just advertising services, it’s the message, the Value Proposition, the measuring, the connection. If you don’t have an effective Marketing Strategy in place, then you could be in trouble.

Here are five signs that your current Marketing Strategy may need revamping:

1. When Your Marketing Strategy Doesn’t Create Enough Leads

It is hard to generate customers from nothing, if your brand is not generating enough leads, it is time to devise a new marketing strategy. A good marketing strategy will help you attract a good audience and acquire quality prospects that ultimately drive more sales. It is not necessary that all leads convert into sales, because we can work on that after with Database Marketing. Monitoring consumer behaviour and preferences will provide you insight and help you target people that will be interested in your products and services.

2. When You Marketing Strategy Is Inconsistent

Inconsistency is the biggest problem for organisations. Instead of having a clear marketing schedule and plan, organisations randomly and infrequently update social media channels and rarely post content that is beneficial to their readers. Unfortunately, this does not work when it comes to marketing. Direct Marketing Solutions can work with you to create a Marketing Strategy that is consistent, and we can also help you decide the priority of various strategies.

3. When You Do Not Understand or Focus On Marketing Results

How can you learn what works for your business, if you don’t take the time to stop and evaluate what you have done so far? By continually monitoring the results of your marketing campaigns, you’ll be able to create a benchmark to work with. Whether it’s focussing on Brand Awareness and building an audience on Social Media, or sending traffic to your website, each area has it’s own mini Marketing Strategy and results to look for.

At Direct Marketing Solutions we can help you keep track of spreadsheets and analytics so that we can provide you detailed reports on what your marketing is doing for you.

4. When Sales Drop and Growth is Dormant

When your sales start to drop, how do you keep up with financial pressures? Do you have a contingency plan? If you do not have the answer to that, then you need a Marketing Strategy! Investing in a Marketing Strategy is the best way to thrive and stand out in the competitive marketplace. In a digital age, you need to be able to strengthen your digital presence, expand your reach, update your offers and products easily and promote with ease.

5. When You Are Overwhelmed By Your Long Term Business Goals

You and your team are working all day long, and you have a rough idea of what you need. In fact you may already have a rough Marketing Strategy that you’re working to, however your problem is time.

That’s when it’s a good idea to review what you’re doing, perhaps take a look at outsourcing and get a clear strategy in place for your business. Having educated, skilled professionals support you and work ON your business, can only propel you forward. Marketing is imperative for all business, the management of it is essential for your business’ success.

At Direct Marketing Solutions, we not only create Marketing Strategy for your business but also help clients understand the different tools available to them for Online Marketing and Social Media. If you would like to book in for an informal chat, please click here or email us directly on [email protected]