How to Maximize Your Virtual Events: Tools, Strategies & Repurposing Tips

Insights from the Virtual Summiteers Peer Group on Airmeet, Lead Magnets & Navigating Market Shifts

Introduction

Making the most of your virtual events requires the right platforms, strategies and creative approaches. During our recent Virtual Summiteers Peer Group meeting, we dove deep into how to leverage tools like Airmeet, repurpose content and attract high-end clients in times of economic uncertainty. This session was packed with valuable insights for anyone looking to up their virtual event game.

TL;DR

• Airmeet Platform: Pros, cons and how it compares to Zoom.
• Virtual Vendor Booths: Ideas for using Airmeet to create a “virtual mall” experience.
• Ebooks as Lead Magnets: Using digital products to drive engagement and build email lists.
• Shifting Focus in Economic Downturns: Targeting affluent clients and offering genuine value.
• Next Steps: Following up on LinkedIn and keeping the conversation going.

Airmeet vs. Zoom: Aesthetic & Audience Engagement

At the beginning of the discussion, the group compared Airmeet to other popular virtual event platforms like Zoom. While Zoom remains a familiar and widely-used tool, Airmeet offers unique aesthetic and audience engagement features that give it an edge for some users. However, the group also highlighted Airmeet’s steep learning curve and occasional technical challenges, particularly for new users.

For event professionals, mastering Airmeet can open doors to more dynamic and interactive virtual experiences, but it’s essential to weigh its benefits against the potential for setup issues.

Creating Virtual Vendor Booths on Airmeet

One exciting concept brought up was using Airmeet to host virtual vendor booths or even creating a “virtual mall.” The group brainstormed ways vendors could have their own dedicated spaces within an event—spaces that could remain live even after the main event ends. This concept allows vendors to maintain visibility and engagement with attendees for longer periods, creating lasting opportunities to promote products or services.

Promoting and driving traffic to these virtual vendor areas will be key to their success and the group discussed a range of strategies to attract an engaged audience to these booths.

Leveraging Ebooks & Digital Products as Lead Magnets

A significant part of the discussion revolved around the power of ebooks and digital products. I shared my experience creating several ebooks but acknowledged that I hadn’t fully capitalized on them yet. The group discussed various ways ebooks can be used as lead magnets to build an email list, drive traffic and generate interest in other offerings.

They explored platforms like AppSumo, Amazon and LinkedIn for promoting digital products, highlighting how ebooks can serve as powerful tools for engaging your audience and converting leads into paying customers.

Navigating Economic Shifts & Targeting Affluent Clients

With the possibility of economic downturns on the horizon, the group had an in-depth conversation about how to adjust their business strategies. They focused on the importance of pivoting to serve more affluent clients, offering genuine value rather than relying on gimmicks. Understanding market trends and tailoring offerings accordingly is crucial to navigating economic challenges successfully.

This shift requires a deep understanding of your target audience and creating offers that resonate with higher-end clients, positioning yourself as a provider of premium services or products.

Recap & Next Steps

As the session concluded, the group discussed the importance of following up on LinkedIn and continuing the conversation outside of the meeting. Staying connected with peers, sharing insights and learning from one another will help everyone maximize the value of the tools and strategies discussed during the session.

Conclusion

The August 23rd. session of Virtual Summiteers was packed with actionable insights on everything from virtual event platforms to creating lead magnets and navigating economic shifts. Whether you’re looking to enhance your next virtual event, build a more engaged audience or target higher-end clients, there’s something here for every virtual event professional.

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