How to Maximize Your Sponsorship Ads
Yes, of course sponsorships primary purpose are to fund the special event, sport league, school, etc. And it's fantastic that your business cares so much about giving back to your community.
But.
I believe it's an opportunity to maximize your pre-existing relationships by using this inexpensive ad opportunity to educate your sphere about the services you offer.
Click here to read my latest article "Sponsorship Ads Simplified" where I break down the pros and cons of constructing an ad, and also provide you a free worksheet to help you brainstorm your next series of sponsorship ads.
Create a Sponsorship Ad Series
Building a series of sponsorship ads can save you on creative development for the entire year. I recommend that you evaluate the different sponsorship opportunities you've aligned and budgeted for the year and then hire a creative professional to create for you a series of ads that can easily be edited for each special event opportunity.
By "edited" meaning, you can customize the message to that specific event, and have an athletic ad versus a community impact ad. However you aligned your sponsorship budget and focus for the year, you should have a matching ad series created and ready to be sized and customize for each opportunity.
If you need help with creating ads, ad campaigns, aligning sponsorship intentions - I would love to sit down with your business or organization to strategize the most effective and cost-effective marketing plan. Your business is authentic and I'd love to help tell your story to your customers, prospects, and networks.