How to Maximize Your Messages

How much content should you share in any given piece?

It’s a question I get often.

As entrepreneurs and human beings, we get (really) excited when we have an innovative idea or perspective to share.

We have a natural propensity to want to tell our audience EVERYTHING, all at once.

The excitement about our visions and the point of potential we want to help our audiences reach bubbles over into a slew of information sharing.

However, when we share everything at once, we are actually doing ourselves AND our audience a disserve.

We overwhelm our audiences, not to mention ourselves!

Breaking down our ideas and content into smaller, more digestible portions and spreading them out over time offers TWO KEY BENEFTIS:

1. Our audience is more able to access and apply the concepts, narratives and strategies that were delivering. They’re given time and space to sit with each one.

AND

2. By spreading our content over time (delivering it in smaller quantities), we also make it more profitable, as we can maximize the reach and monetization of each individual piece.

Less really is more – more value for your audience + more value for your business.

- You can write an article that intersects three related topics, or you can write three articles, each diving deep into a singular concept.

- You can give everything away in a single course, or you can break down your big-picture process into 3 courses.

- You can pack a chapter in a book full of everything you want to say, or you can break down your strategies and deliver one per chapter, providing real depth & clarity to each concept. (And in the process likely realize that you have several books of content, not just one.)

What’s ironic is that we often (believe that we) struggle to create content while simultaneously having these moments of sharing everything all at once.

Take the time to step back and assess how you can strategically break down and deliver your Proprietary Process or Principles into accessible, digestible golden nuggets.

This isn’t necessarily about creating more content; it’s about making more out of the content you already have within you.

Maximize your message.

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