How To Maximize Value From Google Adwords

Marketing research company Forrester said that a whopping 93 percent of online activities start with a search. From the 93 percent, Google holds the top spot with a 90.1 percent share of the search results, while YouTube, also owned by Google, is the second among the rest. 

Big brands know that they need to develop an online presence to be the first to be seen by potential customers on search engines. 

One strategy is to pay search engines to advertise you and your product. Since it costs money, it is crucial to ensure each penny is well spent. Here are some actionable tips to help you get the most out of your ads.

Use Single Campaign Types

You need to know the contrast between phrase, broad, broad match, and exact modifier keywords before you plan your marketing spree. After, create campaigns that utilize a single campaign type since running several campaign types at once limits chances of success. This method helps Google recognize your content. 

Group Keywords Into Separate Ad Groups

The secret to a higher ad quality score is to send people to relevant landing pages containing the same material as the keyword in your ad groups. This method, if done successfully, lowers your pay per click rate but shows your ads more often. The main reason is that Google wants its audience to have a better user experience by showing them ads with a high-quality score.

If your ads and landing pages are different from each other, visitors won’t convert. For example, if someone wanted to buy a Halloween costume and an Ad for a Dracula costume appeared, it should not lead them to a casual clothing store.

Another option is to hire PPC marketers to handle your Google AdWords for your company. With a reliable partner by your side, you can optimize your campaigns and get the most out of your ads.

Ads and Landing Pages Should Contain Relevant Keywords  

You can expect better results in your Google Ads campaigns when there is a seamless connection for all your ads, keywords, and landing pages. If a person is searching for their next perfect pair of shoes, your landing page should contain any other type of footwear like sandals or stilettos. With a landing page that looks out of place, confused people would prefer to browse other sites.

Maximize Ads with Geotargeting

There are a ton of benefits when you customize bids concerning geographical locations. If you concentrate your ads to target a particular demographic living in a geographic area, you get higher conversions using lower costs.

Evaluate the location and nitpick each city, state, or country option. When your ads focus on the right geographical areas proven to convert better than others, you maximize results. For example, you can avoid showing ads to people in country A because they are not yet open to the service you are offering. Similarly, when you show ads to people that are interested in your services, you get better reception.

Are you looking for a digital marketing agency in Miami to help you establish your online presence? Get in touch with us today!